About this role
PROFITABILITY
To ensure that profitability targets are met in each product segment.
NEW PRODUCT DEVELOPMENT
Interaction with R&D for adhering to consumer requirements, timelines and customer inputs. Monitor the designing of new products through competitive intelligence and phasing out, planning decisions. Develop market-wise product portfolio (Rep sales, OE) and give design inputs to R&D based on consumer insights.
PRICING
Calculate landing price vis-à-vis competition & benchmarking with the best in class. Determine competitive yet profitable pricing strategy for products and revise rates of old products. Develop the price model and portfolio strategy for new products SALES: Monitor the continuous improvement of market share and meeting of targets through follow up with stakeholders Execute marketing & sales promotion initiatives through product promotion, Road shows, BTL activities, schemes and discounts.
MARKET RESEARCH
Analyze market trends based on consumer insights, sales volumes, requirements and satisfaction levels of dealers.
FORECASTING
Gauge product demand based on seasonal factors, potential and capability to sell & liaison with logistics dept for adherence to demand targets.
STRATEGIC
To explore outsourcing options and seek partners to meet demands, develop strong customer initiative programs and overall strategy to position CEAT as a preferred brand
FUNCTIONAL COMPETENCIES
Data Interpretation Ability (Capable) (ability to study & interpret data/trends and draw inferences/projections; research methodology and ability to structure research) Customer Orientation (Advanced) (Cultural orientation to engage with customers, proactively assess their needs and continuously create value for them; ability to develop brand identity and sales strategy with distinct segment USP and building customer preference) Business Focus (Advanced) (Knowhow on organization mission ,Code of conduct, product SKUs, accountabilities w.r.t market scenario & competition & ability to apply in one's role; build long-term strategy, launch short term tactical campaigns) Relationship Management (Capable) ( ability to develop & sustain business relationship to one's advantage) Product Acumen (Capable) (ability to generate product solutions/offerings catering to business needs)
MANAGERIAL COMPETENCIES
Analytical (Advanced) (Analyzes issues and breaks them down to component parts. makes systematic and rational judgments based on relevant information) Strategic (Capable) Demonstrates a broad-based view of issues, events and activities and perceives their longer term impact or wider implications Communications (Capable) Speaks clearly and effectively to both individual and groups. Writes in a clear and concise manner, using appropriate style and language Innovative (Advanced) Creates new and imaginative approaches to work related issues. Identifies fresh approaches and shows a willingness to question traditional assumption Decisive (Capable) Demonstrates readiness to make decisions, takes the initiative and originates