About this role
As Brand Manager, you will support the development and execution of the brand strategy in the Italian market, reporting to the Marketing & Category Development Manager. You will manage a broad range of activities across portfolio, product launches, trade marketing, brand activation, communication and consumer insights, working closely with Sales, Global teams and external agencies.
- Your main responsibilities will be: Portfolio & Product Launches Support the management and development of the existing portfolio and new product launches, coordinating product and packaging development with the Global Brand team.
- Ensure alignment on timelines, artwork and key deliverables throughout the launch and packaging development process.
- Trade Marketing & Brand Activation Support the development and implementation of the promotional plan and in-store activities, coordinating POS and activation materials with external agencies.
- Provide the Sales Force and distributors with the relevant materials and tools to ensure effective execution of brand initiatives.
- Media & Communication Support the implementation of B2C, B2B and digital communication activities, ensuring consistency with the brand strategy.
- Coordinate local content adaptations and manage the brand website, contributing to initiatives that increase brand and online visibility.
- Consumer & Market Insights Monitor category trends, market developments and competitor activities, identifying relevant opportunities for the brand.
- Analyse consumer and market research and track key Brand KPIs, translating insights into actionable inputs for brand activities.
- Budget & Operations Manage the budget for assigned marketing activities and coordinate agencies and suppliers, including briefs, timelines and purchase orders.
- Monitor consumer requests and relevant trends, using insights to support the development of the brand.
- To be able to achieve the above and be successful in this role we believe you need to have: Minimum 3 years of experience in Marketing, Brand Management, Trade Marketing or a similar role, preferably in FMCG, Food & Beverage or Consumer Goods.
- Good understanding of the Italian retail and consumer environment.
- Experience in project management and working with agencies and cross-functional teams.
- Strong organisational and analytical skills, with a proactive and hands-on approach.
- Excellent communication and interpersonal skills.
- Team player with a strong sense of ownership and initiative.
- Passion for brands, consumers and retail.
- Fluent in Italian and English, both written and spoken.
Excellent knowledge of Microsoft Office, particularly PowerPoint and Excel.