About this role
Our International Distributors (ID) department for Biscoff selects and manages a global network of specialized distributors and commercial partners. As Account Manager ID Biscoff Middle East , you will manage and support our partners in building and growing the Lotus Biscoff brand across key markets in the Middle East. You provide our partners with a clear strategic framework and the right commercial and marketing levers, helping them translate our ambitions into actionable, market-specific plans for the short, medium and long term. You will report to the Director ID Biscoff EMEA & Travel Retail and will be based at our office in Baar, Switzerland.
- Your mains responsibilities will be: You are the first point of commercial contact for our partners in the region.
- You drive the day-to-day execution of agreed country strategies and follow up on commercial topics such as pricing, assortment, distribution and activations, as well as marketing initiatives including in-store visibility and promotions.
- In close collaboration with our Customer Service team, you follow up on orders, demand planning, stock levels and payments to ensure smooth execution and strong product availability across your markets.
- You develop an in-depth understanding of the commercial landscape and competitive environment across your markets, covering Retail, E-commerce, Away from Home and Foodservice.
- You help define the most effective route-to-market strategy by market and channel.
- By gathering and analysing market insights and performance data, you identify opportunities and areas for improvement.
- Together with our commercial partners, you translate these insights into concrete actions, define the right assortment architecture and price/volume mix, and develop joint business plans with clear KPIs and growth levers.
- In close collaboration with the Director ID Biscoff EMEA & Travel Retail and the ID Revenue Growth & Marketing team, you develop action plans for your countries and translate regional priorities into concrete initiatives across your markets.
- You build strong, long-term relationships with our commercial partners while ensuring alignment with the strategy, standards and ambitions of Lotus Bakeries.
- To be successful in this role, we believe you should have: A strong academic background, with a Master’s degree, preferably in Economics, Business Administration or a related field, combined with at least three to four years of relevant commercial experience within an FMCG company.
- A solid understanding of how international brands are built and developed through external distributors and commercial partners.
- A commercial and entrepreneurial mindset, with the ability to turn strategy and market insights into concrete actions and results.
- A hands-on approach that combines ownership, analytical thinking and strong stakeholder management with the ability to work independently in a dynamic international environment.
- Strong intercultural awareness and the ability to build trusted relationships across different cultures, markets and ways of doing business.
- Excellent written and spoken English.
- Arabic would be considered a strong advantage.
- Willingness to travel up to 20%.