About this role
At Kayo Sports, part of DAZN Group, we’re focused on delivering exceptional sports streaming experiences and sustainable subscriber growth.
- We’re looking for a commercially minded, analytical leader to identify and deliver initiatives that grow Kayo subscriptions, revenue and customer value.
- As a Senior Commercial Manager, you will lead strategic commercial programs across the customer lifecycle—from acquisition and trial conversion through to retention, reactivation and cross-sell.
- You will turn customer, market and performance insights into practical commercial opportunities, building robust business cases and working across product, marketing, operations and technology teams to deliver outcomes.
- Lead commercial growth programs, particularly cross-product initiatives, AI-driven customer engagement automation and billing opportunities.
- Track Kayo subscriber and revenue performance; identify, diagnose and communicate the drivers behind key base metrics.
- Conduct opportunity assessments across the end-to-end customer journey.
- Identify growth levers across acquisition, retention, upsell, win-back and customer segmentation.
- Develop business cases for new initiatives, including revenue forecasts, customer impact, operational requirements, risk assessment and CAPEX justification where required.
- Lead analysis and recommendations on pricing, plans, offers, bundles and promotional mechanics.
- Ensure pricing and offer activity is commercially viable, customer-focused and operationally executable.
- Monitor market trends, competitor activity and consumer behaviour to inform commercial decisions.
- Influence senior stakeholders and coordinate delivery across multiple teams and priorities.