Girls on the Run Hampton Roads: Marketing & Communications Manager @ Girls on the Run

Organizational Summary: Girls on the Run® Hampton Roads (GOTRHR) is a nonprofit 501c3 organization. We inspire girls to be joyful, healthy, and confident using a fun, experience-based curriculum that creatively integrates running. Our after-school program creates a safe place for girls to grow in confidence. They learn to identify and process emotions, set goals, make healthy decisions, and speak up for themselves and others, all while improving their physical health and stamina. These lessons are woven into training for a 5K event and into completing a community impact project.

Teams of up to 20 girls meet in schools and community centers and are led by certified volunteer coaches. We aim to serve 2,000 girls per year in 15 cities and counties across Hampton Roads. GOTRHR is dedicated to being an inclusive and accessible organization. We strive to eliminate barriers to participation, to create programming that engages all girls, and to be intentional about building a team of staff and volunteers that mirrors the communities we serve.

Position Summary

• This position requires enthusiastic recruitment and promotion skills with a variety of audiences.
• It is responsible for overseeing all aspects of after-school program marketing and supports the fundraising team with collateral and messaging.
• The position works collaboratively the Program Directors and the Advancement team and reports directly to the Executive Director.
• The ideal candidate will possess a passion for supporting the social, emotional, and physical health of girls.
• This position is best suited for individuals who have strong interpersonal and public speaking skills, are highly organized, self-starters, creative, and flexible in the face of the unexpected.
• Develop and adhere to a robust calendar for print, digital, and social media communications to support our enrollment and fundraising goals.
• Work collaboratively with program staff to promote coach, site, and girl recruitment.
• This includes creating timely and ambitious messaging for fliers, yard signs, social media channels, PSAs, and email blasts.
• Work collaboratively with Advancement staff to fulfill our obligations to sponsors and community partners regarding social media mentions, press releases, and logo placement on banners, fliers, and T-shirts.
• Work collaboratively with development staff to promote fundraising and special events on social media, print collateral, and through email blasts.
• Work collaboratively with program staff to promote summer camp enrollment on social media, yard signs, fliers, and email blasts.
• Create/Post soft-touch content to promote the GOTRHR mission on social media during the “off-season,” when action messaging is less urgent.
• Manage 5K messaging, maps, and graphics.
• Manage 5K registration inquiries, Bib and T-shirt orders, and distribution.
• Utilize Pinwheel CRM software for data collection, girls-served, retention, and revenue Manage the marketing and promotion line-item budgets The information provided in this listing acts as a position overview but does not state or imply that these are the only duties to be performed by this employee.
• GOTRHR reserves the right to update, revise, or change the job description and related duties at any time.
• Discerning candidates should familiarize themselves with our mission, core values, and programs, as described on our website.