About this role
MMM Consultant
Hybrid (2-3 days a week in the office)
London-based
£600 - 650 per day
Inside IR35
3-Month Contract
This is an opportunity to lead a high-impact marketing analytics programme for a large digital business. You'll play a key role in shaping how marketing effectiveness is measured, helping senior stakeholders make informed investment decisions across a complex, multi-channel environment.
The Company
They are a well-established digital organisation operating across multiple marketing channels and customer touchpoints. Data and analytics sit at the heart of their decision-making, supporting growth, customer engagement, and commercial performance. Teams work collaboratively across marketing, product, finance, and data functions to drive measurable business outcomes. This contract role sits within a strategically important programme with strong visibility across the organisation.
The Role and Deliverables
- Lead the marketing analytics workstream, defining approaches to marketing measurement and effectiveness.
- Own and evolve marketing mix modelling frameworks to evaluate the impact of media investment and business growth drivers.
- Provide broader marketing analytics support across brand, performance, and social media channels.
- Build and maintain robust datasets and reporting solutions using SQL.
- Partner closely with marketing, commercial, and finance stakeholders to translate insights into actionable recommendations.
- Work alongside another analyst to deliver dashboards, frameworks, and analysis that support ongoing marketing investment decisions.
Your Skills & Experience
- Strong experience leading marketing analytics, marketing science, or measurement initiatives within complex organisations.
- Deep expertise in marketing mix modelling and media effectiveness measurement.
- Strong SQL skills with the ability to manipulate, validate, and analyse large datasets.
- Experience supporting above-the-line and digital marketing channels, including TV, radio, print, and social media.
- Comfortable operating in fast-paced, ambiguous environments and managing shifting priorities.
- Strong stakeholder management skills, with the ability to communicate complex analytical concepts to non-technical audiences.
- Experience working cross-functionally with marketing, product, commercial, finance, and data teams.
How to Apply
Register your interest by sending your CV to Ananya Gupta via the Apply Link on this page.