About this role
- Develop and execute hotel marketing strategies to boost brand visibility and drive revenue.
- Manage social media, public relations, promotional content, and media or influencer visits.
- Collaborating closely with sales and food and beverage teams, they create press releases, advertising campaigns, and marketing collateral.
- Also monitor the hotel's online reputation and assist in maintaining consistent brand standards across all channels.
- Develop and execute promotional marketing campaigns, press releases, social media content, and hotel collateral for rooms, dining, and events.
- Manage public relations efforts by hosting journalists and influencers, writing media pitches, and maintaining strong industry media contacts.
- Work closely with Sales, Food & Beverage, and Revenue management teams to design targeted marketing strategies that drive overall property revenue.
- Maintain consistent brand voice, visual guidelines, and messaging across all digital platforms, printed materials, and advertising channels.
- Monitor online customer feedback and review platforms, analyze campaign performance metrics, and optimize marketing initiatives based on data insights.