Head of Loyalty Product @ inDrive

inDrive is seeking a Head of Loyalty Product to own inDrive’s Loyalty product domain end-to-end, reporting to the Director of SuperApp and Growth Businesses Product. The core challenge is to build a loyalty proposition that customers genuinely value and that measurably changes behavior. That means increasing frequency, retention, cross-service engagement, and customer lifetime value while maintaining sustainable economics. This is not a role focused on running a rewards feature or promotional calendar. You’ll own Loyalty as a product domain and lead execution across multiple teams and markets. This happens in a highly cross-functional environment where many of the capabilities required to deliver the Loyalty experience sit outside your direct team.

• Own Loyalty product strategy and roadmap.
• Define and continuously evolve the product strategy and roadmap for Loyalty across inDrive.
• Identify where loyalty can create the greatest customer and business value, translate those opportunities into clear product priorities, and own the resulting product outcomes.
• Build the customer proposition.
• Design loyalty experiences and mechanics that customers understand, value, and actively engage with.
• Own the end-to-end customer journey - from discovery and enrollment through earning, benefits, redemption, progress, and ongoing engagement.
• Drive measurable changes in customer behavior.
• Build products that improve frequency, retention, engagement, and customer lifetime value.
• Establish clear hypotheses and success criteria and distinguish incremental behavior from activity that would have happened anyway.
• Connect product decisions to economics.
• Partner closely with Business and Analytics to understand the economics behind the product.
• Make informed trade-offs between customer value, engagement, cost, and long-term impact rather than optimizing individual product metrics in isolation.
• Build for an ecosystem.
• Develop loyalty experiences and capabilities that can work across multiple inDrive services, customer journeys, and markets.
• Balance reusable, scalable product capabilities with meaningful differences in local customer behavior and market economics.
• Lead experimentation.
• Build a rigorous experimentation approach around loyalty propositions, rewards, incentives, and customer experiences.
• Use behavioral data, segmentation, and personalization to continuously improve what value is offered, to whom, and when.
• Drive cross-functional execution.
• Work closely with Engineering, Design, Data, Marketing, CRM, and product teams across inDrive.
• Identify and manage critical dependencies, create alignment around priorities and requirements, and drive the cross-team execution needed to deliver the overall Loyalty product outcome.
• Build and lead the product team.
• Build, lead, and develop the Loyalty product team.
• Set a high bar for product discovery, prioritization, experimentation, execution, and accountability, and create an environment where strong product talent can grow.
• Build a strong measurement system.
• Establish the measurement framework for Loyalty together with Analytics, combining experimentation, customer insights, and business performance to determine what should scale, evolve, or stop.