About this role
HoYoverse is looking for a driven individual to grow Genshin Impact’s player base in North America.
Partner with Shanghai team to do the strategic plan on targeting new audience segmentsIncrease new install lift for existing live service beatsIncrease brand awareness and shifting intent for aware, but non-playersCall back churn user with important beatsDeliver high-impact media campaignsDesign overall media campaign with Shanghai teamSource suitable venders and manage the whole process for media plan executionSet and achieve ambitious media campaign objectivesConduct brand lift studies and track awareness KPIs Work with external partners on joint / co-marketing campaigns if necessaryIncrease overall in-house media capabilitiesWork with internal stakeholders to adapt and better utilize (creative and localization) resources for NA marketExplore and maintain NA local media resourceNegotiate with media agencies and partners to deliver the most valueEstablish results-oriented post-mortem process #LI-Remote
Strong organizational and planning skillsExcellent time and efficiency management skillsFluent with social analytics toolsGood habit of focusing on detailsStrong written and verbal communication and presentation skillsCompetencies for the team/company culture:
Ability to think critically and solve problemsYou demonstrate enthusiasm passion and strong interests in GameExperience in cross-departmental cooperation and teamworkTeam player with strong work ethic, keen to work in a fast-paced, entrepreneurial environmentGaming background, have launched one major AAA integrated media campaign Free-to-play / live service campaign is a big plus Chinese is a big plus Benefits:
Competitive salary100% employer-paid healthcare premiums for you and your dependentsGenerous paid time off401K/ RRSP planEmployer-paid life and disability insuranceTeam-building activities throughout the yearFlexible working hoursDo We Support Flexible Work?
Yes, as a remote team across North American time zones, we embrace flexible working. You may choose to work remotely, in-offices or hybrid, for a more flexible lifestyle that suits you best. Our offices are located in downtown Montreal and downtown Santa Monica, surrounded by great restaurants, entertainment, and cultural venues.
We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you’re looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.