About this role
The role
Own paid performance across Meta, TikTok, Google Search, Performance Max, Shopping and YouTube for a large product catalogue. This role is open at both specialist and senior level, with scope set to match experience.
Responsibilities
Build, structure and optimise campaigns across Meta, TikTok, Google Search, Performance Max, Shopping and YouTubeManage daily pacing against monthly budget and respond to performance anomaliesOwn product feed health and catalogue accuracy in Google Merchant CenterRun a weekly creative testing cadence and brief creative accordinglyMaintain account hygiene across audience exclusions, event quality, Conversions API and pixel integrityManage search query mining and negative keyword strategyReport against paid GMV, ROAS and cost per acquisitionCoordinate brand term strategy with organic search Requirements
2 to 5 years buying paid media, with genuine depth in either paid social or paid searchEvidence of the monthly ad spend you have personally ownedWorking knowledge of conversion tracking and attribution, including GA4 and pixel or Conversions API setupAnalytical fluency across spreadsheets and dashboardsAbility to brief and evaluate creative on performancePreferred
E-commerce or marketplace experienceProduct feed management in Google Merchant CenterMobile attribution platform experience such as Adjust or AppsFlyerServer-side tracking implementationExperience across both paid social and paid search