About this role
Senior Marketing Manager/Marketing Lead
Up to £70-80K plus Bonus
Leicester (Hybrid)
Ready to lead overall marketing and drive real commercial growth?
A growing UK technology business is looking for an experienced Marketer to lead its digital marketing function and drive B2B lead generation across digital, brand/product marketing, paid social, email and content.
Our client operates across VoIP, business broadband, cloud communications and emerging AI technology, including AI-powered phone systems and voice agents.
This is a senior, hands-on leadership role with full ownership of digital marketing strategy, campaigns, budget and team performance.
What you'll do
Own and deliver the overall digital marketing and demand-generation strategyLead a team across marketingDemand generation activities including events, PR, and other GTM techniquesDevelop go-to-market campaigns for new AI and technology productsManage and optimise Google Ads, Microsoft Ads, LinkedIn and MetaDevelop email marketing, lead nurturing and ABM activityDrive website CRO, landing pages and A/B testingAnalyse performance, ROI and pipeline Manage digital marketing budgets and external agencies where requiredIdentify new opportunities across emerging areas such as GEO, AEO and AI searchMentor and develop team members while driving best practice
What we're looking for
You'll have 7+ years' digital marketing and demand-generation experience, ideally within B2B technology, SaaS, telecoms or an agency environment, with previous experience leading a team or managing marketing resources.
You'll bring:
Strong strategic and hands-on GTM/acquisition marketing experienceProven SEO and PPC expertiseExperience with Google Ads, LinkedIn and MetaStrong knowledge of B2B lead generation, ABM and marketing funnelsExperience with CRM and marketing automation platforms (HubSpot)Strong analytical and reporting skillsExperience managing budgets and measuring ROIExcellent communication, presentation and leadership skillsA commercially focused, data-driven approach
*Rates depend on experience and client requirements