About this role
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Base salary: £40,000–£50,000 per year
OTE: £60,000–£70,000 per year
Location: London, EC2A
Working arrangement: Hybrid – 2 days per week in the office
Start date: Flexible
Full-time | Permanent
About the opportunity Via is partnering with a growing B2B SaaS business looking for an experienced Strategic SDR to generate opportunities across upper mid-market and enterprise accounts.
We're specifically looking for someone who has built their sales career within strong B2B SaaS environments and can bring experience from ambitious, high-growth or well-regarded technology companies.
This is a strategic outbound role rather than a purely high-volume SDR position. You'll research target accounts in depth, map complex buying groups and build thoughtful, personalised outreach that gets the attention of senior decision-makers.
You'll work closely with Account Executives to develop accounts, qualify opportunities and create meaningful enterprise pipeline. You'll have the freedom to think commercially about how you approach prospects rather than simply working through a list and booking meetings.
This could be a strong next move for an SDR or BDR who has developed a solid foundation across several years of B2B SaaS sales and now wants greater exposure to strategic and enterprise selling.
What you'll be doing Own outbound prospecting across upper mid-market and enterprise accountsResearch target organisations and identify high-value opportunitiesMap complex accounts, buying groups, decision-makers and influencersDevelop personalised account-based prospecting strategiesGenerate opportunities through cold calling, email, LinkedIn and creative outboundEngage senior and C-level stakeholdersRun discovery and qualification conversationsUnderstand prospects' commercial challenges, priorities and buying triggersWork closely with Account Executives to develop strategic accountsHelp shape opportunities rather than simply handing over booked meetingsBuild multi-threaded relationships across target organisationsPartner with Marketing and Partnerships on campaigns, events and account-based activityBuild, test and optimise outbound sequencesUse data to improve targeting, messaging and conversionMaintain accurate pipeline and activity information within HubSpotUse Outreach, LinkedIn Sales Navigator and other sales technology effectivelyWork towards clear pipeline, opportunity and revenue-generation targets What we're looking for Significant outbound SDR or BDR experience, ideally around 3+ yearsA strong track record specifically within B2B SaaS salesExperience gained within credible, high-growth or established SaaS and technology businessesA CV demonstrating meaningful time spent developing within strong commercial sales environmentsProven success generating pipeline through cold outbound activityExperience prospecting into upper mid-market or enterprise organisationsExperience selling sophisticated software or technology solutions rather than transactional productsConfidence engaging Director, VP and C-level stakeholdersStrong cold-calling skillsExcellent written prospecting and cold-email skillsExperience researching accounts and building highly personalised outreachUnderstanding of complex, multi-stakeholder B2B buying processesStrong discovery and qualification skillsCommercial awareness and the ability to understand a prospect's business rather than relying on scripted outreachExperience partnering closely with Account ExecutivesStrong understanding of pipeline generation and sales metricsEvidence of consistently performing against targetsGood tenure and clear progression within previous rolesAmbition, curiosity and a willingness to keep developing Experience with HubSpot, Outreach and LinkedIn Sales Navigator would be particularly useful.
Familiarity with MEDDPICC/MEDPIC or another structured enterprise sales methodology would also be valuable.
We're particularly interested in candidates who have worked within interesting B2B SaaS businesses – for example, high-growth start-ups and scale-ups, innovative software companies or established technology brands – and can demonstrate what they've learned from those environments.
A degree isn't essential. Your B2B SaaS experience, sales performance and the quality of the environments you've developed in are much more important.
Why apply? £40,000–£50,000 base salary£60,000–£70,000 OTEStrategic enterprise prospecting rather than purely high-volume outreachWork with upper mid-market and enterprise accountsDirect exposure to senior and C-level decision-makersClose partnership with experienced Account ExecutivesDevelop sophisticated account-based and enterprise sales skillsModern sales technology and GTM supportClear progression opportunitiesAmbitious, high-performance B2B SaaS environmentHybrid working – just 2 days per week in the Central London office If you've built a strong foundation in B2B SaaS sales and want to join an ambitious technology business where you can develop into a more strategic enterprise seller, we'd like to hear from you.
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