About this role
Website Content Manager
Location: Cheadle Salary: Up to £55k – DOE – Hybrid Working
We're recruiting on behalf of a leading international charity for an ambitious and commercially minded Website Content Manager to take ownership of their digital presence and drive organic growth, donations and audience engagement.
This is an exciting opportunity for a digital marketing professional who thrives at the intersection of SEO, content strategy, website optimisation and emerging AI search technologies.
Key Responsibilities:
Website & Digital Experience
Manage the day-to-day performance, functionality and optimisation of 7 global websites.Improve user journeys, navigation and on-site search to maximise engagement and conversion.Monitor website health, troubleshoot issues and liaise with development teams to implement improvements.Track and report on website performance, conversions and customer engagement metrics. SEO & AI Search Optimisation
Own and deliver the organisation's organic search strategy across technical SEO, on-page SEO and content optimisation.Conduct keyword research and identify growth opportunities across core sectors and audiences.Perform regular technical audits covering crawlability, indexing, Core Web Vitals, structured data and site architecture.Develop and implement strategies to improve visibility within AI search experiences, including AI Overviews, ChatGPT, Gemini, Copilot and Perplexity.Increase brand citations and authority within Large Language Models (LLMs) through content, digital PR and thought leadership initiatives. Content Strategy & CMS Management
Create, manage and optimise high-performing digital content including: Landing pagesDonation and fundraising pagesBlogs and educational contentResearch and thought leadership piecesEvent and campaign pagesImpact stories and case studies Manage website content through Umbraco CMS.Ensure all content aligns with SEO, accessibility and brand guidelines.Maintain content governance, taxonomy and metadata standards. Analytics & Performance
Monitor SEO performance, rankings, traffic and conversion metrics.Produce actionable reports and recommendations based on performance insights.Track AI referral traffic and emerging search trends.Continually optimise content and website performance through data-led decision making. Essential Skills & Experience
Proven experience in Website Management, SEO or Digital Content roles.Strong understanding of technical SEO and on-page optimisation.Experience managing content within CMS platforms, ideally Umbraco.Knowledge of tools such as Google Analytics 4, Google Search Console and SEMrush.Experience creating and optimising content that drives traffic, engagement and conversions.Strong analytical skills with the ability to translate data into actionable recommendations. Excellent project management and stakeholder management skills. Experience working within charity, not-for-profit, fundraising or ecommerce environments.
Understanding of AI Search Optimisation, AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation).Experience improving website conversion rates and revenue performance.Familiarity with Salesforce integrations and digital fundraising platforms.