About this role
Execute omnichannel engagement plans based on BU and brand priorities Translate approved strategies into actionable customer journeys, channel plans and engagement activities Coordinate physical and digital touchpoints across HCPs, institutions, payers and private market stakeholders Ensure consistent execution across channels, content and customer interactions Support the evolution from campaignbased activities toward more continuous and datainformed engagement Coordinate with brand, field, medical and enabling functions to ensure initiatives move from plan to execution Build and maintain stakeholder journeys using approved Pharma PACA engagement frameworks and standards Define the sequence of channels, content and interactions required to execute each journey Monitor journey performance and adjust execution based on customer response and available data Ensure field and digital activities are connected across the customer journey Support the Rep as Orchestrator model by enabling fie