About this role
Hi there, we’re Article. 👋 We’re a North American-based furniture company creating remarkably better furniture experiences one sofa at a time. And as the Associate Art Director , you’ll play a key role in bringing our products to life through compelling, commercially focused imagery. Based in our Vietnam Photo Studio, you’ll independently art direct product photography, guide studio crews, select final imagery, and ensure every asset reflects Article’s visual standards and product authenticity. Why We Need You: As part of our Creative team, you’ll help deliver high-quality product merchandising assets across our digital and physical sales environments. You’ll translate established creative direction, product specifications, and visual merchandising standards into beautifully executed photography. Working hands-on with photographers, stylists, set builders, and other studio partners, you’ll guide shoots from setup through final image selection, solve day-to-day creative challenges, and ensure our products are represented accurately and consistently. You’ll also work closely with our Creative team in Vancouver, Canada, keeping communication flowing across locations and helping create a seamless connection between our Vietnam studio and North American teams. Why Article? What started in 2019 as a project to strengthen our relationships with our Asian vendors has grown into a permanent operation in Ho Chi Minh City. Article currently has ≈70 employees in Vietnam, across our Sourcing, Technical Product Development, Quality, HR, Logistics, PMO and Accounting functions. As a Particle (people of Article), you will have a high level of autonomy to solve challenging, meaningful problems the best way you can. That means you’re trusted to explore solutions you believe will work best (you’re the expert, after all). You’ll do all this while growing your skills within a company that is redefining the furniture industry. At Article, we grow and have fun together through regular in-office training and team activities. These moments help us build connection, collaboration, and creativity across our teams all year long. You’ll work closely with our Vietnam studio crew and Vancouver Creative team to bring Article products to life through high-quality, commercially focused photography. You’ll take ownership of day-to-day creative execution in the studio, ensuring every image is visually compelling, accurate, and consistent with Article’s brand standards. Lead on-set creative execution by translating established creative direction, product specifications, and visual standards into compelling product photography. Guide photographers, stylists, set builders, and other studio crew members on staging, lighting, styling, and composition. Own image selection and quality control by reviewing captures, selecting final imagery, and providing clear creative and technical feedback to ensure product authenticity, color accuracy, and visual consistency. Solve day-to-day creative and production challenges independently, making confident decisions that keep shoots moving efficiently while maintaining a high standard of creative execution. Collaborate closely with the Vancouver Creative team to align on priorities, communicate production progress, and escalate complex creative challenges when needed. You’ll also provide feedback and recommendations to help evolve our visual guidelines and standards over time. Support a production-ready studio environment by helping maintain and audit set pieces, props, and supporting product inventory while partnering with the broader studio team to deliver consistently high-quality work.