About this role
• Working closely with digital team to develop and execute performance-driven CASA & FD acquisition strategies • Work closely with product, UX/UI, and tech teams to enhance app flows, landing pages, and onboarding processes • Map customer journeys and identify drop-off points, friction, and opportunities for improvement • Enhance and develop innovative processes and ideas (digital) directly related to deposit activities to match the market developments and customer needs • Portfolio management for all retail deposit & remittance related products, to execute overall product strategy and promotions including products upselling and cross selling strategy • Develop & enhance retail Conventional and Islamic scheme deposit products from end-to-end to align with the product segment strategy; from ideation, market research, testing or survey, review as well as handling management & regulatory approvals • Develop and execute marketing communication plans, acquisition campaigns and promotional strategy along with product positioning • Work with various stakeholders throughout the product and process development stages. • Benchmark bank's products, services, fees and charges with our competitors by conducting product research and industry analysis on regular basis • Review and assess the product information page, terms and conditions to ensure consistency across all the channels • Coordinate and provide support on related matters/enquiries to ensure adequate service level to customers • Ensure all the initiative/system/processes are in compliance to regulation requirements and guidelines • Possess good analytical skills to design reports and dashboards and ensure data quality in deliverables to relevant channel users.