About this role
We are proud to offer excellent opportunities for talented individuals to join the roaring team of MGM China.
我們誠邀才華出眾的您，把握美高梅中國事業機會，與金獅再闖另一座高峰。
Job Responsibilities:
• Support content planning and execution for RED (Xiaohongshu), WeChat Official Account, and other social media platforms. • Identify content opportunities and creative ideas through market research, trend monitoring, and brand storytelling. • Develop content calendars and ensure alignment with brand and campaign objectives, and coordinate internal resources to support timely content development and delivery. • Support the execution of social media campaigns and integrated marketing initiatives, manage content publishing schedules and workflow processes, and track project timelines and deliverables to ensure quality execution. • Monitor social media trends, emerging topics, and audience interests to inform content strategy. • Coordinate with external agencies and vendors on content creation, design, video production, and platform operations, and support vendor performance evaluation and ongoing partnership management. • Review content and provide feedback to maintain brand consistency. • Monitor key performance indicators, including reach, engagement, readership, follower growth, and content effectiveness. • Assist in preparing regular performance reports and content analysis, and provide data-driven insights and recommendations to improve content performance and audience engagement.
Job Requirements:
• Bachelor’s degree in Communications, Journalism, Marketing, Advertising, Public Relations, New Media, or a related field. • 2-5 years of experience in content marketing, social media management, content development, or related digital marketing roles. • Hands-on experience managing RED (Xiaohongshu) and WeChat Official Account content, with strong knowledge of China's social media landscape, content trends, audience engagement, and social media best practices. • Experience in hospitality, luxury, lifestyle, tourism, entertainment, or related industries is preferred. • Agency or in-house brand marketing experience is an advantage, with experience in managing external agencies and cross-functional stakeholders is highly preferred. • Strong Chinese copywriting, content planning, and storytelling skills. • Strong project management, vendor management, and stakeholder coordination skills, with the ability to manage multiple priorities in a fast-paced environment. • Strong communication and interpersonal skills. • Analytical mindset with the ability to interpret performance data and provide actionable recommendations. • Proficient in Microsoft Office applications, particularly PowerPoint, Excel, and Word.