About this role
Key Information We are looking for a Marketing Manager to lead marketing activities across the DACH region, with a focus on Austria and Switzerland for local market initiatives.<br>The ideal candidate will have experience in market analysis, product launches, social media marketing, and campaign execution. The role requires both strategic thinking and hands-on execution to drive brand visibility and business growth.<br><br> Job Description • Conduct market research and analyze local user profiles, market trends, and competitor activity.<br>• Develop localized product positioning and marketing strategies to support business objectives.<br>• Lead go-to-market (GTM) planning and execution for new products in Austria.<br>• Manage marketing channels, including printed materials, trade shows, dealer events, and other promotional activities.<br>• Coordinate with influencers/KOLs and manage media relationships.<br>• Plan and execute seasonal promotions, special campaigns, and key marketing events.<br>• Develop and execute social media strategies and content for the entire DACH region.<br>• Enhance brand visibility and engagement across social platforms.<br>• Review marketing activities and prepare structured reports with actionable insights.<br><br> Your profile • Experienced in Marketing, Brand Management, or Product Marketing, preferably in consumer products or outdoor/hunting categories.<br>• Skilled in managing multi-channel marketing campaigns and product launches.<br>• Experienced in social media marketing, content creation, and community engagement.<br>• Analytical and able to interpret data to generate actionable insights.<br>• Fluent in English and German; additional other regional language skills are a plus.<br>• Proactive, self-driven, and able to manage multiple projects simultaneously.<br>• Skilled in MS Office and familiar with marketing tools and platforms.<br>• Willing to travel occasionally within the DACH region for events and campaigns.<br><br>