About this role
A highly motivated individual to help drive our objectives to increase sales, personalization and relevancy to each customer, leveraging multiple, largely digital and print campaigns. The Marketing Specialist will scale our capability to analytically draw upon customer information and provide the right message to the right person at the right time in the sales funnel. This position will be responsible for working directly with the Sales, Customer Satisfaction and Marketing managers to identify promotions, messaging and campaigns for the Offertory product lines.
Maintains collaborative ownership of the offertory product lines with Customer Satisfaction and Sales ManagersImplements multi-channel campaigns that enable streamlining data, enabling continuous engagement with personalized marketingDesign and builds campaigns in marketing automation using interactive strategies and rulesDesign and configure related offers, channel, strategy, events, segments, campaignsAnalyzes KPIs and seizes opportunities to optimize campaign performanceTrains business partners on usage of promotional capabilities and processesMaintains and updates sales collateralPerforms other duties as assigned Required Experience
Exceptional verbal/written communication, listening skills with attention to detailExperience with composing and writing marketing material and creating messages for multiple platforms is preferredProven ability to promote products and services within specialized areaExperience in marketing automation concepts, and systems preferredBasic HTML knowledge a plusAbility to make insightful decisions based on data and/or analyticsDemonstrated ability to prioritize multiple tasks and work multiple projects concurrently with a sense of urgency to meet deadlinesExperience establishing and maintaining business process documentation and training materialsTeam player - great at collaborating with inter-disciplinary teams including marketing, sales, customer support, information technology and business executive To apply, go to http://www.osvjobs.com