About this role
The CMO is the full owner of the marketing strategy and deliverables. He/she will be managing a team of marketing specialists for all categories and channels.
Along with the CEO, the CMO is the key point of contact for top management marketing related decisions.
Eventually, the CMO is responsible for the organisation of marketing activities, the development and delivery of a fully integrated marketing strategy for the business.
What we expect from you
Identify our target and positioning
Set marketing objectives, strategy and action plans
Define a marketing strategy including online and offline marketing targets in order to boost our reputation, traffic, assortment and sales
Analyze KPIs and brand tracker
Analyze our positioning vs competitors
Manage marketing budget and diversify investments in a strategic way
Lead online advertising operations including display, SEM, SEO, community management, email marketing and PR
Lead offline advertising operations including TV, Radio,PR and events
Manage all communication partners (media agencies, design, production...)
Analyze online and offline campaign performances
Define a strategy to develop our presence on social networks and deploy action plan
Proven experience as chief marketing officer or similar roleDemonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)Solid understanding of market research and data analysis methodsDemonstrates creativity and documented immersion in social media (Give links to profiles as examples)In-depth knowledge and understanding of social media platformsAbility to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channelsProficient in content marketing theory and applicationA leader with both creative and analytical capabilitiesOutstanding communication (written and verbal) and interpersonal abilitiesBSc/BA in business administration, marketing, communications or relevant field; MSc/MBA is a plus
All your information will be kept confidential according to EEO guidelines. One Stop Halal is committed to Equal Employment Opportunity regardless of race, color, national origin, gender, sexual orientation, age, religion, veteran status, disability, history of disability or perceived disability.