About this role
Lead social media campaigns that demonstrate an acute understanding of brand, audience, channel best practices and creative trendsOwn social media channel growth, audience awareness, education and engagementDrive the strategic inclusion of social media across brand programs through content development and community managementCurate and cultivate meaningful relationships with a spectrum of influencers, creators, managers & agents.Define and execute influencer and creator strategy, influencer contracts, incentives and asset deliveryLead planning and execution of thoughtful, engaging social media events with partnersEnsure alignment of social media strategies to marketing goals; and demonstrate business impact through insights and analysisPlan A/B tests on social media to reach and exceed KPIsConcept, plan and execute mailers for influencersManage multiple projects on time and on budgetTrack & compile campaign KPI's for monthly recaps & analysisManage production of social-first creatives aligned to each channel’s best practices 3-5 years of social media marketing and project management experienceCapable of multi-tasking across initiatives and campaignsExperience building content calendarExperience integrating social activations with broader marketing campaignsCreatively inclined with experience writing copy on social media when engaging with community or developing a hashtag strategyDeep knowledge and understanding of social platforms – Meta (Instagram/FB), TikTok, YouTube - including both organic and paid distribution strategiesExperience with creator/influencer recruiting tools, campaign posting and analytics toolsExperience with Sprout Social, Brandwatch and Sprinklr a bonusAlways on top of the latest industry, platform and digital trendsCreative out of box thinker. Keen understanding of impactful visual content; photography, videography and/or design skills a plusFlexible to evolving responsibilities in a growing company Medical, Dental, Vision Insurance, 401K, Commuter Benefits Offered
Hybrid location requirements. Twice a week in office.
All your information will be kept confidential according to EEO guidelines.