About this role
The Vice President of Marketing will lead and evolve M3 MR Group’s global marketing strategy to accelerate revenue growth, strengthen the Group’s position as a trusted healthcare market research and insights partner, and support continued expansion across regions, panels, solutions, and operating brands.
This role owns M3 MR Group’s brand, demand generation, product/solutions marketing, communications, and sales enablement globally, setting standards, toolkits, and performance management across regions and business units. The postholder will ensure the Group’s differentiated strengths—proprietary healthcare panels, quality, compliance, speed, and insight delivery—are clearly articulated and monetized across all client segments and markets.
The role is a senior leadership position, requiring strategic vision, commercial rigour, and hands‑on execution, working closely with Sales, Operations, Client Services, and the wider M3 Group.
Key responsibilities include:
Global Marketing Strategy & Leadership
Define and deliver a cohesive global marketing strategy for M3 MR Group, aligned to revenue growth and long‑term positioningAct as senior marketing leader and partner to the CEO and Executive Leadership TeamEstablish clear marketing priorities, operating plans, and global KPIsEnsure consistency of message, brand, and execution across regions (US, Europe, APAC)Own marketing ROI, budget efficiency, and performance optimisationRevenue Growth & Demand Generation
Drive measurable pipeline growth through integrated B2B demand generation and account‑based marketing (ABM)Partner closely with global and regional Sales leaders to improve lead quality, conversion, and commercial effectivenessSupport strategic account growth, new client acquisition, and cross‑sell of M3 MR Group capabilities across operating brands and solutionsBrand, Positioning & Thought Leadership
Own global brand positioning for M3 MR Group within healthcare market research and insightsDefine and manage the group brand architecture—clearly differentiating M3 MR Group’s brands and propositions, with distinct positioning, messaging, and use‑cases while maintaining a consistent group‑level narrativeClearly communicate M3’s differentiation: proprietary physician panels, data quality, compliance, speed, and global scaleLead thought leadership initiatives across healthcare research, insights, and methodologyOversee PR, conferences, sponsorships (e.g. ephmra, BHBIA, Intellus), content, and external communicationsProduct & Solutions Marketing
Translate M3’s diverse research capabilities into compelling, client‑focused value propositionsOwn go‑to‑market strategies for new solutions, methodologies, and market expansionsDevelop high‑impact sales enablement materials across proposals, decks, case studies, and credentialsSupport pricing, packaging, and competitive positioning in collaboration with Commercial leadershipCommunications
Own an integrated communication plan across all group brands and products, and make sure that all communications remain on brand and on messageEnsure an appropriate cadence of high quality communications across all channels, brands and productsMaximise the leverage of thought leadership, events and product developments throughout communicationsDigital & Marketing Infrastructure
Lead global digital marketing strategy (web, SEO/SEM, email, paid media, marketing automation)Ensure tight integration between marketing systems, CRM, and sales processesUse data and insights to continually improve campaign performance and client engagementTeam Leadership & Capability Building
Build, lead, and mentor a high‑performing global marketing teamDefine clear roles, success metrics, and development pathwaysEstablish scalable marketing processes and best practices across M3 MR GroupManage agencies and partners efficiently and commerciallyCross‑Functional & Group Collaboration
Work closely with Sales, Operations, Client Services, Product, and FinanceAlign with broader M3 Group branding and governance where required, while ensuring clarity and consistency across M3 MR Group operating brands and propositionsRepresent Marketing in executive, leadership, and board‑level discussionsKey Outcomes
Revenue pipeline contribution and growthLead quality, conversion, and sales adoptionBrand awareness and perception within healthcare research marketsMarketing ROI and operational efficiencyStrength and scalability of the global marketing function Minimum:
Senior marketing leadership experience in a global B2B, data, research, healthcare, or professional services environmentProven track record of revenue‑driven marketing and demand generationStrong experience with complex, multi‑solution offerings and enterprise clientsExperience leading international teams and working at executive levelPreferred:
Healthcare market research or life sciences industry experienceExperience marketing proprietary platforms, panels, or data‑driven servicesExperience operating within regulated, compliance‑driven environments (e.g. ISO, GDPR)Commercial, analytical, and outcome‑focusedCredible and confident at C‑suite and client levelCollaborative and pragmatic, with the ability to influence across functionsComfortable operating in a fast‑growing, evolving global organization Benefits:
A career opportunity with M3USA offers competitive wages, and benefits such as:
Health and DentalLife, Accident and Disability InsurancePrescription PlanFlexible Spending Account401k Plan and MatchPaid Holidays and VacationSick Days and Personal Day*M3 reserves the right to change this job description to meet the business needs of the organization
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