About this role
Walker and Sloan are proud to be working with a B2B Digital Marketing Agency as they are keen to bring on an experienced B2B Paid Media Specialist to the team on a full time basis.
Location: London – Hybrid, 3 days per week in the office
Salary: Up to £65,000
Are you an experienced Paid Media Specialist who understands how to deliver high-performing campaigns in the B2B space?
We’re working with an established B2B digital marketing agency in London that is looking for a talented Paid Media Specialist to join its growing performance team.
This is a great opportunity for someone who wants to take ownership of paid media strategy, work with ambitious B2B brands and have a real influence on campaign performance and client growth.
The Role As Paid Media Specialist, you’ll be responsible for developing, managing and optimising paid media campaigns across a portfolio of B2B clients.
You’ll work across platforms including Google Ads, LinkedIn Campaign Manager and Microsoft Advertising, using data and insight to continually improve performance and deliver against clients’ commercial objectives.
This is more than just a campaign activation role. You’ll have the opportunity to contribute to strategy, testing, forecasting and client conversations, becoming a trusted paid media expert for both clients and the wider agency.
What You’ll Be Doing Planning, building and managing B2B paid media campaignsDeveloping paid media strategies aligned with client objectivesManaging campaigns across Google Ads, LinkedIn and Microsoft AdvertisingManaging and optimising budgets to maximise performanceConducting keyword, audience and competitor researchMonitoring campaign performance and identifying opportunities for optimisationDeveloping testing strategies across audiences, creative and messagingProducing reports and turning performance data into actionable insightsWorking closely with SEO, content, creative, strategy and client services teamsPresenting campaign performance and recommendations to clientsSupporting forecasting, planning and new business pitchesStaying up to date with developments across the paid media landscape About You We’re looking for someone with strong hands-on paid media experience who understands the nuances of B2B performance marketing and lead generation.
Ideally, you’ll have:
Strong experience managing paid media campaigns, ideally within an agency environmentExperience working with B2B clients or audiencesExcellent knowledge of Google AdsStrong experience with LinkedIn Campaign ManagerExperience with Microsoft Advertising would be beneficialA strong understanding of lead generation and the B2B customer journeyConfidence managing significant media budgetsA highly analytical and commercially focused approachExperience translating campaign data into clear recommendationsConfidence communicating directly with clients and presenting resultsA proactive approach to testing and improving performance What’s on Offer? Salary up to £65,000LondonHybrid working – 3 days per week in the officeJoin an established and growing B2B digital marketing agencyWork with a varied portfolio of ambitious B2B brandsOpportunity to influence paid media strategy rather than simply execute campaignsExcellent opportunities for progression and professional development