About this role
I'm hiring a Web Instrumentation Analyst to join a business in the middle of a full web analytics transformation programme, rebuilding its measurement capability across multiple products, apps, and customer journeys.
The company A global business operating at significant scale, processing millions of customer interactions and transactions across web and mobile experiences.
Following significant investment in analytics and digital transformation, they're modernising how web and app data is captured, governed, and activated across the organisation.
The opportunity This role sits within a growing analytics and instrumentation function and is one of the key hires supporting a large-scale transformation programme.
Current projects include:
Full web analytics transformation programmeMigration from legacy Adobe Analytics setups to the modern Adobe Web SDKRebuilding data layers across 8 productsImproving data quality and tracking consistencyEstablishing governance and best practicesLaying the foundations for future server-side tracking initiatives This is a highly visible role with genuine business impact.
What you'll be doingWeb Instrumentation & Tagging Own and manage data layer design, implementation, QA, and optimisation. Implement and maintain Adobe Analytics, Adobe Launch, and related instrumentation. Configure tracking pixels and marketing tags across web properties. Debug complex tagging and data collection issues. Data Quality & Governance Ensure data accuracy across websites and mobile apps.Partner with Product and Martech teams to maintain consistent tracking frameworks. Support regional compliance requirements and consent management processes. Analytics & Reporting Support attribution and performance reporting.Build and support reporting outputs using analytics and BI tools.Work closely with stakeholders to understand measurement requirements and business needs. What they're looking forEssential Strong web instrumentation and tagging experienceAdobe Analytics experience (Web SDK, Launch/Tags, Analytics)Strong JavaScript knowledge Data layer design and implementation experienceExperience with tag management and debuggingExperience working in digital product or eCommerce environmentsStrong stakeholder management and communication skills Desirable RudderStackGA4OneTrust or other consent platformsServer-side tracking exposureMobile app analyticsAdobe Customer Data Layer (ACDL)Looker or other reporting toolsSalesforce Marketing Cloud exposure Why join? Rare opportunity to rebuild analytics from the ground upSignificant investment and executive backingLarge-scale consumer platformExposure to modern Adobe implementationsOpportunity to shape future measurement strategyServer-side tracking roadmapGlobal team and international projects Package Up to £60,000 base salary (potential flexibility to £70,000)10% annual bonusMedicash4% matched pensionTicket and entertainment discountsHeavily discounted travel and leisure perksVisa sponsorship available Interview process Stage 1
Virtual interview with Director of Global Analytics Stage 2
In-person interviewTechnical exercise (provided in advance)PresentationCultural and competency discussion This role would be particularly relevant for:
Web Instrumentation AnalystsAdobe Analytics SpecialistsDigital Analytics EngineersTagging & Tracking SpecialistsWeb Analytics Implementation AnalystsMartech AnalystsAnalytics Implementation Consultants who want to work on a genuine analytics transformation programme and own measurement across a large-scale digital ecosystem.