About this role
Summary
The Advertising Sales Account Manager is responsible for selling advertising spots and maintaining relations with advertising clients. The Ad Sales Account Executive will be expected to meet set targets by identifying, prospecting and managing new businesses. This position requires an individual with a keen ability to create, incrementally grow, and maintain sales revenue by connecting the business’ marketing goals with the entire portfolio of content distribution platforms. The Ad Sales Account Executive takes a leadership position within the sales team to provide insight on advertiser behaviour, from both the buying and trafficking sides.
Duties and responsibilities
Primary job duties and responsibilities include:
Client Management
Researching opportunities to expand advertising/sponsorship relationships and initiating contact with new potential partnersCultivating new-to-programme advertisers through cold-calling and aggressive prospectingEncouraging new business opportunities with existing clients and playing a supporting role in their developmentDeveloping strong relationships with new and existing advertisersActing as a single point of contact for clients/customers in the English-speaking Caribbean regionFinance and Accounting
Developing and executing sales strategies across all platforms to maximize revenue Evaluating the performance of advertising sales programs against desired outcomesAssisting in preparation of client invoices, monthly and yearly recaps, and budget updatesManaging incoming accounts and billing Brand Support
Internally, serving as brand leader on assigned brand(s) and developing tools and messaging to all internal parties Supporting third party relationships to deliver on brand objectives and strategiesOther duties and responsibilities as assigned. All duties and responsibilities must be managed on a regional level. Some travel may be necessary.
Qualifications and requirements include:
Bachelor’s degree in Marketing, Management or related field; Master’s degree preferred 2-4 years of related ad sales support or commercial operations/trafficking experienceMay have experience in advertising/media industry, corporate finance or business consultingExcellent verbal and written communication skills Strong executive-level presentation, leadership and interpersonal skills Ability to work in a fast-paced environment and meet deadlines A proactive approach and initiative to be innovativeExcellent client relation skills