About this role
Responsible for executing sales and marketing strategies, and effectively managing the Regional Sales Team to achieve set goals.Manage existing distributors and wholesalers, and recruit more to cover all the white spaces to ensure distribution of Frutta’s brands across the Region.Train, coach, manage and supervise Regional Sales Team to achieve monthly sales and revenue targets.Effectively execute and implement "Route-to-Market" strategy across the region to effectively distribute Frutta’s brands and win in all retail outlets.Achieve retail coverage expectations by channel by location.Execute all Channel promotional activities to win disproportionately in the region.Effectively manage the regional sales team to keep them motivated, inspired and committed on the job.Provide detailed monthly sales report by brand/SKU/Customer to the National Sales Manager.Execute all national initiatives and guidelines in a timely and excellent manner.Effectively manage customers to drive customer satisfaction.Build and motivate a high performing team.Spend 70% of time focusing on retail outlets in the market to train, develop and support the sales team to win disproportionately in the region.Provide monthly demand forecast by SKU by brand by customer.Track and share competitor market activities in a timely manner. Bachelor's Degree in Marketing, Business Administration or a relevant field.Master’s Degree will be an added advantage.Experiences (What experience brings success to this role):
A minimum of 10 years’ FMCG sales experience with at least 5 years in Regional Sales Leadership role. Experience in Juice and Beverages products is highly relevant.A track record of delivering results in a Sales role that focused on building capability, business transformation and growth.Successful track record in managing high-performance sales and Marketing teams within a region and result oriented.Has people management experience.Demonstrated ability to coach and develop teams.Knowledge (What does the person need to know):
In-depth knowledge of Region and Nigeria markets for Juice and Beverages Product.Knowledge of Business strategy development, Distributor Management, Regional Operations, Retail, Open Market, Key Accounts, etc.Demand forecastin and business development.Good knowledge of channel structure and opportunities. Technical / Behavioural Competence:
Product and Industry knowledgeCompetitor insightsStrategic ThinkerAnalytical SkillsResilientBusiness Transformation and Change AdvocateLeadership SkillsCommercial AcumenCustomer ManagementNegotiation SkillsSelling skillsChannel StrategyExceptional Presentation & Communication SkillsExcellent interpersonal skillsAn understanding of evolving business needs.Revenue GrowthCoach, lead, motivates and inspires subordinates to achieve results.Lead by example.