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Key Account Manager @ Abbott

China > Shanghai : 388 W. Nanjing Road, Ciros PlazaOnsiteFull-time
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About this role

Major Responsibilities:

• Served as Sales Manager for cross-border e-commerce (Hong Kong Label) omnichannel business of Abbott Medical Nutrition adult product line, covering sales channels including JD, Tmall and Emerging channels.

• Analyzed store operational data together with TPs, proposed feasible operation optimization plans, followed up implementation and tracked execution performance to ultimately improve operational efficiency.

• Developed in-depth understanding of target brand users’ needs and online shopping behaviors. Collaborated with the EMKT team to translate insights into new customer acquisition initiatives in line with platform.

• Familiar with on-site and off-site user operation tactics. Partnered with the brand’s CRM team to boost user satisfaction and repurchase rate.

• Maintained close communication and collaboration with platform clients, expanded brand exposure via resource exchange and drove business growth. REQUIREMENTS:

• FMCG/ Infant Milk category is preferred.

• At least 5 years working experience related.

• Excellent communication with Mandarina and English is must.

Skills

cross-border e-commerce salesoperational data analysiscustomer acquisitionjdtmallomnichannel business managementbrand user analysisemerging channelsperformance trackingcrm collaborationcustomer repurchase managementbusiness growthcollaborationmandarinfmcg industry knowledge

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