About this role
Who we are You enjoy creating and innovating. You never stop striving for better. You take responsibility and you get results. You love being part of a team. Above all, you want your work to matter: Welcome to our world! At Sonova we create sense by bringing sound to life. Our innovative hearing care solutions help millions of people enjoy life’s unforgettable moments. We offer exceptional career opportunities through market-leading brands from consumer to medical, products and services that keep pushing hearing care forward, and a culture where you can quickly belong and perform at your best. If you want the freedom to explore, opportunities to grow, and make positive change on people lives through your work, this is the place for you. Head of Leads Generation (Senior Manager) As the Head of Lead Gen, China, you will own company’s lead generation engine that converts consumer demand into high-quality store attendance and commercial opportunities. You will lead full-funnel media planning, lead acquisition and nurturing to ensure every consumer interaction is measurable, responsive, and conversion-oriented. The role requires strong hands-on experience in full-funnel media operation, deep understanding of long decision-journey categories, and the ability to partner closely with Retail, EC, CCC, Product Marketing, and Content Lab to continuously improve lead quality and efficiency. You will base in Shanghai, directly report to Head of Marketing China. More about the role: Lead Generation Strategy
• Own the lead generation strategy for China, translating business targets into clear media, channel, audience, and conversion plans. • Build and manage the lead funnel from demand creation and lead capture, nurturing, and handover to CCC/store for lead follow-up. • Define lead quality standards, funnel KPIs, attribution logic, and operating rhythm to improve volume, quality, conversion efficiency, and commercial impact. • Develop a deep understanding of consumer decision journeys in hearing care, identifying key barriers and triggers across the funnel. Full-Funnel Media Planning & Performance Operation
• Lead hands-on full-funnel media planning and operation across search, social, short video, content platforms, EC media, and other performance channels. • Manage media budget allocation, campaign structure, audience targeting, creative testing, bidding strategy, and performance optimization to maximize qualified lead output. • Partner with Content Lab to develop performance creatives and landing journeys that convert consumer interest into measurable lead actions. • Establish a test-and-learn discipline across channels, creatives, audiences, and journeys, using data insights to continuously improve ROI and funnel conversion. Lead Conversion Path Optimization
• Support CCC and Retail teams in tracking the lead conversion path from lead handover to follow-up, appointment, store attendance, and conversion, identifying key drop-off points and improvement opportunities. • Work with CCC and Retail to improve lead follow-up effectiveness, consumer engagement quality, and conversion rate through clear process tracking, feedback loops, and data-driven optimization. • Reverse-engineer conversion results to identify which media touchpoints, audience segments, content messages, and consumer journeys generate higher-quality leads and stronger ROI. • Feed insights back to CCC and Retail teams by sharing differentiated consumer profiles, needs, barriers, and recommended follow-up approaches to improve conversion across audience segments. Team Leadership & Cross-Functional Collaboration
• Lead and develop a performance-oriented lead generation team with clear ownership, KPIs, operating cadence, and capability-building plans. • Manage external media, platform, agency, and service partners to ensure high-quality execution, transparent performance management, and continuous optimization. • Act as the key connector across CCC, EC, Content Lab, Retail, Product Marketing, Finance, etc to align lead targets, investment, process, and conversion priorities. • Represent lead generation performance in business reviews, providing clear insights, risks, actions, and recommendations to drive business growth. More about you: Education & Experience Bachelor’s degree or above.
• 10+ years of progressive experience in media planning and operation. • Hands-on experience in full-funnel media planning and operation, including campaign setup, audience targeting, budget allocation, creative testing, performance optimization, and ROI management. • Proven experience owning lead gen from traffic acquisition and lead capture to nurturing, qualification and conversion tracking. • Experience in long decision-journey categories where consumer education, trust-building, consultation, and offline conversion are critical to business results. • Minimum 4 years of people management experience, ideally leading performance marketing. Competencies
• Personal: Highly commercial, data-driven, and hands-on; strong ownership mindset; able to balance strategic thinking with operational detail and rapid performance iteration.
• Social: Strong cross-functional collaborator with the ability to influence Marketing, Retail, EC, CRM, CCC, agencies, and store teams; clear communicator who can align stakeholders around funnel priorities and operational actions.
• Leadership: Proven leadership in building performance-driven teams and operating mechanisms; strong ability to set clear KPIs, coach teams through data, and drive accountability across internal and external partners; ability to influence senior stakeholders with clear funnel insights, business implications, and action-oriented recommendations. 4+ years leading a team of 5+.
• Professional: Strong professional capability in performance media, lead funnel design, conversion optimization, pre-sales service/CCC management, data analysis, and marketing technology; able to translate funnel data into clear actions that improve lead quality, store attendance, and cost efficiency. Skills
• Good oral and written English (CET 6 or above); Mandarin Chinese (native or business fluent). - Strong Microsoft Office skills; proficiency with media platforms. More about what we offer: As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model. We offer a wide range of training opportunities for both your professional and personal development, and there are exceptional growth opportunities with individual development plans. Sonova is an equal opportunity employer. We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the marketplace. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate's ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.