About this role
Role Overview As a Retail Marketing Specialist, you will help shape how consumers experience Converse at retail. By bringing seasonal stories, product priorities, and brand expressions to life in-store, you will contribute to creating engaging consumer journeys and consistently elevated retail experiences across Greater China. Key Responsibilities
• Support the execution of seasonal campaigns, product launches, and retail marketing programs. • Ensure strong in-store presentation and consistent brand experience across retail doors. • Coordinate the deployment of marketing materials, tools, and communications to stores. • Partner with Retail, Commercial, and Operations teams to drive effective execution and resolve retail-related issues. • Monitor store execution and provide insights to improve future programs and consumer experiences. • Support new store openings, renovations, and special retail initiatives. Key Performance Indicators
• Timely execution of seasonal retail marketing campaigns. • Consistent delivery of brand experience and store presentation standards. • Effective implementation of in-store communication and consumer engagement programs. • Contribution to seasonal business objectives. Qualifications
• 3-4 years of experience in Retail Marketing, Retail Operations, Visual Merchandising, or a related field. • Experience supporting retail campaigns, store activations, or brand initiatives. • Strong project management and organizational skills. • Excellent communication and cross-functional collaboration abilities. • Proactive, detail-oriented, and solution-driven mindset. • Fluent in Mandarin and English. • Passion for sport, fashion, culture, and consumer experience.