About this role
Job Description:
For Champion Petfoods EC all-channel Trade marketing management 1. All channel VC design
• Design promotion guidelines across all channels, set price tiers for differentiated categories across platforms • Establishes VC monitoring mechanisms 2. Build channel strategies
• Design "where to play" strategy for channel positioning • Build omnichannel role positioning and product matching； clarify the core roles of each channel and develop a "channel × product mix" strategy • Improve product rollout guidance, rhythm, and tracking • Improve channel investment guidance and investment KPIs/ROI 3. Lead cross function team (sales/ MKT/Supply Chain/Finance) to enable key business cycles
• Coordinate sales team business plan and review, set key KPI and checking trace • Bridge MKT and sales team to facilitate an integrated business campaign on channels. • Coordinate with finance team to manager an efficient value chain by channels Requirements:
• At least 8 years' experience • EC Trade Marketing experience is fundamental. • EC sales experience is a plus • Strong communication and manage complexity ability • Basic financial knowledge and experience in target allocation, budget management, contract and rebate management • Fluent oral English is must