About this role
Primary Function of Position
This position will be responsible for development and execution of strategic and tactical clinical
marketing initiatives to drive da Vinci procedure adoption within Taiwan market. The individual will be
expected to collaborate with external stakeholders such as dV KOLs and society leaders as well as
internal stakeholders such as sales, marketing, training, clinical affairs, market access and health
economics teams.
Essential Job Duties
• Spend time in the field with customers and sales teams to learn the nuances of different surgical
specialties, procedures and practices, Surgeon learning journey, patient journeys and
customer/hospital priorities.
• Using qualitative and quantitative resources, understand our customers and their environment
deeply. Perform segmentation, persona development, targeting and messaging (clinical, economic,
operational, strategic) that will allow us to connect with targeted customer segments effectively.
• In close collaboration with sales and other commercial functions, develop/refresh annual marketing
plans that outline objectives, strategies & tactics that support da Vinci adoption in focus procedures.
Build the necessary clinical marketing events, programs and collateral. Deliver on the expected
KPIs.
• Develop and cultivate existing/new KOLs by targeted specialties and segments. Collaborate with
them for effective Peer-to-Peer events. Conduct formal and informal surgeon advisory boards to
incorporate their feedback into our marketing strategies and tactics.
• Incubate KOL and develop KOL program to support surgeons accelerate DV journey
• In collaboration with dV KOLs, propagate the WHY and the HOW behind Intuitive ecosystem for da
Vinci platforms to generate demand from other surgeons for new trainings or expanded use.
• Work with surgeons to develop clinical evidence on key metrics to demonstrate the clinical,
efficiency or economic value of Da Vinci Surgery
• Understand the competitive environment and develop differentiation positioning, messaging and
tactics to establish Intuitive as the preferred choice of our customers.
• Build relationships with key society members/leadership to establish a higher level of engagement
to ensure Intuitive is seen as an integral partner for surgeon education, surgical guidelines and
evidence generation.
• Highly integrate clinical marketing initiatives with the product marketing, Hospital Marketing and
marketing communication peers for optimal development of messages, collaterals and society
booth engagements.
• Collaborate with internal stakeholders and KOLs in developing marketing strategies, tactics and
collateral for new expansion procedures and surgical techniques
Required Skills and Experience
• At least 7 years of sales & marketing experience in healthcare industry required
• Proven ability to develop and implement surgeon-facing marketing strategies and tactics
• A proven track record of achievement, execution-oriented
• Demonstrated ability to execute multiple priorities simultaneously
• Strong executive presence and communication skills required
• Interpersonal skills to work across different functions
• Positive attitude and perseverance against headwinds
• Above-average verbal and written English required
• Must be well versed in MS Office Suite
Required Education and Training
• Minimum Bachelor degree required, Master degree preferred
Preferred Skills and Experience
• Product/procedure experience in a medical device or surgical field company strongly preferred
Intuitive is an Equal Employment Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.
We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.
U.S. Export Controls Disclaimer: In accordance with the U.S. Export Administration Regulations (15 CFR §743.13(b)), some roles at Intuitive Surgical may be subject to U.S. export controls for prospective employees who are nationals from countries currently on embargo or sanctions status.
Certain information you provide as part of the application will be used for purposes of determining whether Intuitive Surgical will need to (i) obtain an export license from the U.S. Government on your behalf (note: the government’s licensing process can take 3 to 6+ months) or (ii) implement a Technology Control Plan (“TCP”) (note: typically adds 2 weeks to the hiring process).
For any Intuitive role subject to export controls, final offers are contingent upon obtaining an approved export license and/or an executed TCP prior to the prospective employee’s start date, which may or may not be flexible, and within a timeframe that does not unreasonably impede the hiring need. If applicable, candidates will be notified and instructed on any requirements for these purposes.
This position may be filled at a different job level than listed here depending on
business need and/or on the selected candidate’s experience, knowledge and skills.
Compensation will be based primarily on the job level at which the role is filled and the
candidate’s qualifications, consistent with applicable law.