About this role
Interdependence Public Relations is seeking a full-time individual based anywhere within US time hours who can think strategically to bridge the gap between business objectives and the paid search process. We need someone who can connect the dots with the data. We need someone who gets B2B - lead generation, bonus points if with agency background. If you have only done B2C PPC, this is not a fit.
Analyze performance data and optimize at a granular level for a PR agency (B2B for lead generation of calls/contact us formDrive CPA performance and not just optimize within Google for it but look at qualified vs non-qualified leads to optimize PPC program; this part is keyBuild and optimize search campaigns and communicate trends and findings to leadershipCollaborate with marketing lead and CEO to share week to week performance as well as short term testing and longer term strategy/visionLead writing and testing ad copy, landing pages, and anything else that might impact the client journeyDaily management of campaign performance and budget pacingWeekly report on performance and campaign progressDrive CPA performance and not just optimize within Google for it but look at qualified vs non-qualified leads to optimize PPC program; this part is key Proven experience as a PPC Manager or Digital Marketing Specialist - we will ask how you drove CPA performance and how you looked at qualified vs non-qualified leads to optimize PPCAt least two years of experience managing PPC campaigns for B2BGoogle AdWords Advanced Search Certification, ideal, unless you have solid experienceAn eye for detail and a mind for analyticsBalance of technical and interpersonal skillsAn eagerness to learn and explore in a constantly evolving field Competitive benefits package—including medical/dental/vision support, vacation/sick time/paid time off for important holidays, 401(k), Work Out Wednesdays, flexible working arrangements (i.e. working from home), Summer Fridays.