About this role
Plan, implement and manage data driven client SEO/SEM/PPC programs
Must be an exceptional writer and communicatorMarketing strategist with a Conversion Rate Optimization (CRO) mindsetSEM management includes:Conducting keyword researchCreating campaigns and monitoring performanceManaging campaign budgetsPerforming A/B testing and auditsContinually optimize campaigns and landing pagesSEO management includes:Understanding personas to better target identified audiencesCreating keyword and linking strategiesOptimizing meta descriptionsPerforming regular audits of SERP rankings, crawlability, page indexing, domain and link structure, sitemaps, page speed and mobile performanceProviding recommendations to content writers to drive SEO content creationAnalytics management includes:Analyzing data and provide evidence-based recommendationsCorrelating performance metrics against digital marketing KPIsIdentifying deficiencies and implement solutions in a timely mannerPresenting data in a meaningful waySuggest improvements for process and productivity optimizationWork with content writers, web developers and marketing teams to properly implement best practicesStay up-to-date with the latest SEO-SEM and website content marketing trends, best practices and tools
Experience with and capacity to quickly learn and utilize the following tools:
Google AdsGoogle Search ConsoleGoogle Tag ManagerGoogle Tag Manager DebuggerGoogle Tag AssistantGoogle AnalyticsGoogle Looker StudioGoogle OptimizeGoogle Data StudioGoogle Keyword PlannerGoogle Structured Data Testing ToolHotjar/CrazyEgg/MouseFlow/etc.Moz/AHREFs/etc.Screaming FrogSpyFu/SEMRushHubSpotSchema MarkUp GeneratorYoastFamiliarity with HTML, CSS, JavaScript and Amazon Marketing Services
Possess excellent time management skills
Have a sense of ownership and pride in performances and its impact on company’s success
Ability to collaborate effectively
Ability to proactively communicate
Experience in developing and executing marketing strategies
Knowledge of online lead generation and content strategy
Strong analytical skills with the ability to interpret data and trends
Expertise in branding and social media marketing
Excellent communication and organizational skills
Ability to work independently and in a team environment
Experience in user experience design and HCI is a plus
Bachelor's degree in Marketing, Business, or related field is a plus Must have a passion for all things web, learning every day and working with the most creative, awesome team in St. Louis.
Feel free to review our employee handbook - https://www.dropbox.com/s/aafwabjis28mxdr/handbook.pdf?dl=1
Offshore firms and recruiters DO NOT APPLY.