About this role
• Plan the brand’s platform, partnerships, activities, and campaigns that leverage Lead Generation • Develop social strategy and editorial calendars for brand campaigns across all social media platforms and owned channels (emphasis in Google, LinkedIn, and Twitter.) • Coordinate the development of compelling organic content to engage targeted consumer groups • Lead creative content development in conjunction with designers; Work with cross-functional teams to estimate, source and create multimedia content for the brand’s social media platforms • Monitor social media on a daily basis and engage in conversations on behalf of the brand when appropriate, collaborating with internal teams to craft responses when necessary • Create weekly, monthly and quarterly reports on social media activities, based on KPI´s mostly focused on Lead Generation, to show progress and communicate insights that will help shape marketing strategies and campaigns • Identify emerging social channels and influencers while maintaining partnerships with existing channels and partners • Maintain proposal and presentation templates • Act as a Project Manager Leader and CRM power user in HUBSPOT
• Bachelor’s Degree • Previous Direct Marketing experience preferred • 5+ years developing and executing marketing strategies • Proven ability to execute strategic marketing plans with high attention to detail. • Ability to translate marketing strategy and business objectives into Qualified Leads • Works independently with minimal direction. • Results driven. Demonstrated ability to manage and prioritize deliverables. • Strong communication skills (written and verbal). • Strong analytic skills. Comfortable navigating through a lot of data and creating usable quantitative (KPI´s and Metrics) reports. • Experience with Google Ad Words, LinkedIn, Hubspot.
All your information will be kept confidential according to EEO guidelines.