About this role
This role is based in Bugis Junction Towers office.
ROLE SUMMARY:
The Sales Manager is responsible for revenue generation from new customers, within FHA, Food & Hospitality Asia. He/ She will be expected to source and close leads working with Exhibitor Marketing, to develop strategies to attract new customers, enter new markets and review new business revenue. The role will be expected to sell to a variety of customers, independent small and medium enterprise customers (most our customer base) up to large key account acquisitions. As part of the life-time management of customers, at times the Sales Manager will be expected to support the closing or retention of high value or strategic customers, in particular those whom the Sales Manager first acquired. The role will have a specific focus on developing the sponsorship profile of the event.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Revenue generation of specified amount assigned, through sales (booth, sponsorship/ advertisement and fully integrated packages) to new customers (including some customers who have not exhibited for several years) across products and revenue streams within a business unitGeneration of new business leads, through customer relationship development, cold calling, attendance at industry related events and market searchingDevelopment of brand and industry specific knowledge to enhance and improve new business sales performanceIdentification and development of business development strategies, working with Event Directors to target new market sectors and regionsDevelopment of market analysis and opportunity assessment for brand growth and new revenue growth opportunitiesCollaboration with Exhibitor Marketing teams to develop attraction campaigns which could drive business development opportunitiesSupport on the on-site re-booking of new business customers, and begin the handover of customers onto the account management teamSupport (where necessary) in the retention of existing customersTo account manage newly acquired customers through their first show cycle to ensure a positive experience and provide resolution advice where necessary, working with other business functions (e.g. Marketing, Brand or Event Operations)Liaise with the Event Director in relation to key high value new customers, and Sales Operations with regards to available spots on the floor planAdoption of sales pipeline process and data quality maintenance through use of Salesforce (CRM system)Manage the capture and entry of Sales contract informationManage sales information and customer requirements (via Salesforce) to Sales Operations and Event teamsAct as an informal mentor to Business Development Executives within the Sales team, to share industry knowledge and experienceSupport overdue payment collection for accounts under managementPerform additional responsibilities as assignedILLUSTRATIVE ROLE METRICS:
Business Development revenue targetsNew business revenue growth (new customers)New business revenue growth (lost customers)Brand (Event/product) new business revenue performance against targetLife time customer valueIndividual performance metricsNumber of open opportunitiesNew business sales conversion % (win rate)Deal size (average sales value for closed – won deals)Sales cycle time (average time it takes a team to close a customer)% of sales target attainedIndividual sales activity metricsNumber of new calls and meetings (by sector / account size)Number of new opportunities (pipeline)Number of new leads generated into pipelineNumber of new f2f customer meetingsSales process and technology adoption metricsKey Salesforce system adoption metricsSales Excellence pipeline process adoption University Bachelor’s Degree / University of Applied Sciences / Business qualification5-8 years of sales experience, with minimum 5 years in new business developmentStrong experience in managing relationships with international customers across various regions and culturesSignificant experience in a B2B sales team and proven ability to deliver revenue targetsProven ability to generate new business revenue, source leads and close salesAbility to develop relationships at senior levels and manage high value accountsAbility to identify and pursue cross and up selling opportunities for new customersAbility to understand and articulate value proposition and customer ROIAbility to negotiate effectively, and proactively handle and respond to customer objectionsStrong interpersonal, communication and interpersonal skills with a high level of enthusiasmRequired travel approximately 40%OTHER PREFERRED ATTRIBUTES:
Experience with Salesforce CRM desirableMS Office We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s
some of what you can expect when you join us. But don’t just take our word for it – see what our
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Our benefits include:
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks Broader impact: take up to four days per year to volunteer, with charity match funding available tooCareer opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job movesTime out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year A flexible range of personal benefits to choose from, plus company funded private medical coverStrong wellbeing support through EAP assistance, mental health first aiders and moreRecognition for great work, with global awards and kudos programmes As an international company, the chance to collaborate with teams around the worldWe’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.