About this role
This role is based in our Menara Skymind Penang office.
Position Overview
We are seeking a detail-oriented Email Marketing Operations Specialist to support and optimize our marketing campaigns across multiple shows and platforms. This role combines hands-on email marketing execution with strategic digital campaign management, requiring both tactical precision and analytical thinking to drive measurable results.
Key Responsibilities
Email Marketing Support
Build, schedule, and deploy marketing emails as assignedConduct thorough QA of email campaigns, ensuring accuracy of links, dates, imagery, CTAs, and formatting prior to deploymentMaintain email calendars and coordinate send schedules in collaboration with Marketing ManagersDeliver regular reporting and insights on email performance and audience engagementDigital Strategy
Lead data-driven experiments, A/B testing, and performance analyses to continuously refine and improve campaign effectivenessQuantify and analyze campaign results, providing actionable recommendations to improve marketing effectivenessBalance competing priorities across multiple teams and projects, offering clear reasoning and strategic solutionsMarketing Operations & Project Coordination
Track campaign milestones, project deadlines, and key marketing deliverables to ensure timely executionSupport daily marketing operations and prepare promotional materials for marketing campaignsAssist marketing colleagues with data preparation and collation for routine marketing tasksProvide flexible support for additional ad hoc marketing tasks as assigned by the team Required Experience
Bachelor's degree in Marketing, Business, or a related field3-5 years of B2B marketing experienceHands-on expertise with key marketing platforms: Marketo and SalesforceEssential Skills
Exceptional project management skills with proven ability to manage multiple initiatives simultaneouslyProficiency in marketing and analytics tools, particularly Salesforce and MarketoExcellent communication and collaboration skills, with the ability to influence stakeholders across teamsStrong attention to detail and commitment to quality assurance TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.
Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.
We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.
Our benefits include:
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networksBroader impact: take up to four days per year to volunteer, with charity match funding available tooCareer opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job movesTime out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a yearA flexible range of personal benefits to choose from, plus company funded private medical coverA ShareMatch scheme that allows you to become an Informa shareholder with free matching sharesStrong wellbeing support through EAP assistance, mental health first aiders and moreRecognition for great work, with global awards and kudos programmesAs an international company, the chance to collaborate with teams around the world