About this role
To plan, execute and optimize social media communication for IKEA, ensuring strong brand presence, engagement, and consistency in tone of voice while contributing to commercial and marketing objectives
Act as a member of the marketing team and proactively contribute to the marketing plan.Plan, create, and publish social media content aligned with IKEA tone of voice, brand identity, and local relevance to achieve business results and brand KPi’sEnsure consistency of messaging across all social media platformsAdapt “global/regional” content to local market needs while maintaining brand standardsManage and coordinate with external agencies for content creation, publishing, and performance optimizationMonitor and analyze social media performance, engagement, and KPIs to drive continuous improvementIdentify trends, customer behaviors, and competitor activity to enhance content strategySupport campaign execution across digital channels in alignment with omnichannel strategyCollaborate with internal stakeholders (commercial, Food, PR, web, Sustainability… ) to ensure integrated communicationDrive an open and collaborative working environment, reflecting IKEA values and culture Please send your CV in English and tell us in which direction you would like to take career, if you are experienced in a particular field or looking for completely new challenges.