About this role
The Senior Director of Demand Gen for North Europe is the regional marketing leader responsible for driving revenue-contributing pipeline across the Nordic countries. This individual is the primary marketing business partner to the North Europe MDs, CDs and Heads of Sales and aligns the full marketing mix to CRO priorities.
Own regional demand generation strategy and pipeline contribution targets aligned to regional revenue goalsLead a team of marketers + BDR Director & BD team covering Net New, Install Base, Channel, and ABM motionsCo-define quarterly territory plans with sales leadership; present marketing ROI in CRO QBRsOversee IFS Connect events, partner marketing programmes, and ABM/AI campaign executionManage regional marketing budget with full accountability 10+ years of experience in B2B demand generation or field marketing, ideally within enterprise software or SaaS Proven track record of delivering significant pipeline growth across multiple European markets Strong experience in both net new acquisition and install base marketing Deep understanding of complex sales cycles and enterprise buying groups Regional Expertise
Experience operating across Northern Europe Ability to navigate regional differences in marketing execution, channels, and buyer behaviour Industry Experience in one or more of the following sectors:
Manufacturing Energy, Utilities & Resources Transportation Construction & Engineering Telecommunication Skills & Competencies
Strategic thinker with strong execution discipline Highly data-driven with strong analytical skills Expertise in ABM, digital demand generation, and integrated campaign planning Strong stakeholder management and influencing skills Comfortable working in a fast-paced, high-growth environment Key Success Metrics
Pipeline generation (net new and install base) Marketing-sourced and influenced revenue Campaign ROI and efficiency Sales alignment and satisfaction