About this role
Do you deeply know hand tools and have the ability to describe them and their uses? In this role, your work is to know our tools, their applications and user communities, and the competitors’ lineups so you can help us improve our product lineup and make effective marketing content. You should have a minimum of 2,000 hours in hands-on experience using hand tools in a profession or for advanced personal projects. Some of the more relevant areas of tool use include: • Automotive, diesel, aviation, or small engine work and repair • Automation or robotics • Construction trades • Maintenance and assembly operations On top of tool expertise, you must be a creative, technical communicator. Web design, graphic design, photography, and other content-making skills are necessary either to have already or to learn rapidly at an advanced level. If you are looking for a more conventional marketing job that draws primarily on training in design, marketing, or journalism, this is not the role for you. In many cases, you will be the project leader responsible for developing the content that brings our tools to the market. You will need to fully understand real uses of our products and have the ability to visually communicate the features to our users across multiple forms of media such as photos, illustrations, charts/graphs, and videos.