About this role
Amazon Advertising operates at the intersection of eCommerce and advertising, offering a rich array of advertising solutions. We partner with advertisers to reach Amazon customers on Amazon.ca, across our other owned and operated sites, on other high quality sites across the web, and on millions of devices. If you’re interested in joining a rapidly growing organization working to build a unique, world-class advertising group with a relentless focus on the customer, you’ve come to the right place. We’re looking for a results oriented Senior Sales Account Manager on our CPG business who is passionate about partnering with our advertisers, educating them and helping to solve ambiguous business problems, mitigating risks before they become roadblocks. As a Senior Sales Account Manager on our CPG business, you will manage and deliver against complex advertiser goals and problems to drive revenue and exceed revenue targets. You'll nurture senior customer relationships and create revenue opportunities from your advertisers. You’ll not only dive deep into data to understand trends, but also communicate the “why” behind results and make actionable recommendations to internal and external stakeholders. Additionally, you’ll be able to leverage Amazon’s proprietary data to provide strategic and personalized recommendations, influencing both your internal team and your external customer to facilitate them reaching their business goals. This role is highly collaborative, working with Creative, Senior Sales, Product, and Retail partners and will drive process improvement to gain efficiency and foster collaboration. The Senior Sales Account Manager’s extensive strategic digital expertise and influence is considered critical to unlocking greater value and impact for our advertisers. Key job responsibilities - Be a knowledgeable partner and thought leader on Amazon Advertising solutions - Deliver the highest level of sales and customer service to some of the largest advertising clients in Canada - Develop strategies for long-term account growth and deliver through a Challenger-led sales approach - Retain and up-sell/grow full-funnel media revenue from existing advertisers - Independently develop annual media strategies for growth based on overall advertiser goals and objectives - Build agreements and frameworks to grow advertiser partnerships, e.g. Joint Business Plans, Account Planning, etc. - Develop campaign strategies and audience engagement recommendations - Evaluate success metrics and drive campaign performance using data - Perform in-depth data analysis to form and deliver actionable recommendations for both short- and long-term advertising strategy - Educate advertisers on performance metrics, insights, and how to drive greater results - Work cross-functionally with other Amazon partners to drive incremental revenue and increase advertiser satisfaction - Leverage AI tools to drive productivity enhancements for the Account Management organization - Lead internal projects geared towards team upskilling and best-in-class Account Management practices