About this role
JOB DESCRIPTION: Desirable qualifications:
• Graduate in Science / Pharmacy. • MBA/PGDBA in Sales and Marketing
Experience (minimum)
• Pharmaceutical product Management experience of 2 years (preferably in MNC) as brand manager • Additional exposure of sales preferred • Exposure to managing Key Accounts / dealing with Key Opinion Leaders
Critical attributes / qualities
• Strategic thinking • Analytical skills • Learning attitude • Functional & Technical Knowledge on therapy areas owned and other therapies in the division. • Excellent Communication Skills. • Cross functional co-ordination. • Demonstrates creativity, innovation and drive for results. • Ability to influence, lead and develop team. • Problem solving and decision making skills • Time management and multi tasking skills • Planning and organizing skills for short term and long term.
Brief Job Description
• Achieve top-line, market share and bottom-line targets for the brands assigned • Analyze market conditions and forecast sales and market share. • Independently handle brand management responsibility for allocated brands. • Monitor ROI on brand strategies. • Monitor competitor activities. • Undertake feasibility analysis/ market research for new opportunities. • Conduct research to analyze customer behavior and design strategies accordingly. • Evaluate opportunities to increase PC for the brands. • Develop and implement marketing strategies for brands owned to achieve desired goals. • Effectively sell the strategies to internal customers and ensure effective implementation of designed strategies • Ensure quality and timely delivery of inputs to field force. • Maintain advertising budgets within targets. • Undertake fieldwork to capture insights. • Effective coordination with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc. • Conduct CSM and other sales meetings.
Reporting Authority
Marketing Manager The base pay for this position is N/AIn specific locations, the pay range may vary from the range posted. JOB FAMILY: Product Management DIVISION: EPD Established Pharma LOCATION: India > Mumbai : BKC Building ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Yes, 25 % of the Time MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)