About this role
About us
King's College London is one of the world's leading universities, with a global reputation for excellence in education, research and societal impact. Located in the heart of London, King's is home to over 40,000 students and 10,000 staff from across the world and is consistently ranked amongst the UK's and world's leading universities.
About the role
We are looking for a Student Email Manager to lead the planning, delivery and optimisation of email communications across the student recruitment journey. Working within the Student Marketing & Communications team, you will manage email campaigns that support prospective students from enquiry through to enrolment, ensuring communications are timely, engaging and data-driven.
You will lead the development of email marketing activity, manage campaign delivery, provide guidance to email officers, and use insight and performance data to continuously improve engagement and conversion.
This is a full-time post (35 hours per week), and you will be offered an indefinite term contract.
About you
To be successful in this role, we are looking for candidates to have the following skills and experience:
Essential criteria
Educated to degree level and/or with substantial relevant experience in email marketing and campaign management. Proficiency in email marketing tool Microsoft Dynamics and experience using CRM platforms and customer journeys or marketing automation. Strong collaboration and interpersonal skills, with the ability to build, maintain and manage stakeholder relationships. Ability to analyse and interpret data, make informed recommendations, produce reports and monitor progress. Strong project management skills, with the ability to manage multiple projects simultaneously. Ability to create engaging and visually appealing email content. Excellent written and verbal communication and presentation skills. Working knowledge of data protection requirements for email marketing.
Desirable criteria
Experience of email marketing in higher education or student recruitment. Experience in line management, providing guidance, support and development, and fostering a collaborative, high-performing team environment.
Downloading a copy of our Job Description
Full details of the role and the skills, knowledge and experience required can be found in the Job Description document. This document will provide information of what criteria will be assessed at each stage of the recruitment process.
Further information
At King’s, we believe that the diversity of our community and a culture that is welcoming, open, inclusive and collaborative, are great strengths of the university.
The Equality Act of 2010 protects the rights of our students and staff and provides a framework to fulfil our duties to eliminate unlawful discrimination, harassment and victimisation and in addition, to advance equality of opportunity and foster good relations between those who share a protected characteristic and those who do not. At times, this will include balancing rights and beliefs that can feel in tension.
We are committed to free speech and to academic freedom, believing that our foundational purpose as a university, is to create spaces where a wide range of ideas, including ideas that are controversial, can be discussed and debated, and where members of our community can express lawful views without fear of intimidation, harassment or discrimination.
When engaging in the robust exchange of ideas, we ask that our community is mindful of our Dignity at King’s guidance.
We ask all candidates to submit a copy of their CV, and a supporting statement, detailing how they meet the essential criteria listed in the person specification section of the job description.