About this role
We are looking for a Senior AdOps Specialist to architect and scale the advertising ecosystem for our global multi-vertical platform. This role is not just about trafficking; it is a growth-focused, technical leadership position designed for a professional who has managed massive scale at "Big 5" holding companies and top-tier publishers. You will bridge the gap between our Real-Time Deal (RTD) marketplace mechanics and a sophisticated Mobility Media Network (RMN), ensuring every ad impression delivers measurable incremental value. Enterprise-Scale Campaign Operations End-to-End Orchestration: Lead the launch and pacing of complex, multi-market campaigns across inDrive’s core ride-hailing and urban services verticals. Platform Mastery: Manage high-volume inventory using Google Ad Manager 360 (GAM360), ensuring precision in segmentation, targeting, and delivery. Retail Media Integration: Implement “digital shelf” strategies to optimize both on-site (in-app) and off-site (social/DSP) conversions. Quality Assurance: Establish rigorous "Big 5" agency-standard QA protocols to ensure 100% accuracy in tracking, brand safety, and creative rendering. Technical Implementation & Automation Workflow Engineering: utilize Python, SQL, and Scrapy to automate manual reporting tasks and audit partner revenue-share models for maximum profitability. Stack Management: oversee the integration of mobile monetization tools and coordinate technical needs with engineering teams for custom ad-product launches. Data Architecture: build advanced dashboards in Looker Studio and Redash that translate raw event data into actionable growth insights. Performance & Yield Optimization Strategic Experiments: execute continuous A/B testing on creative assets and landing pages to improve CTR and user behavior metrics across high-budget campaigns. Yield Management: monitor supply-side health, including fill rates, eCPM, and floor pricing, to maximize revenue without compromising the user experience of the inDrive app. Growth Consulting: act as an internal consultant for new product launches, adapting funnel structures for B2B AI startups or retail partners within the inDrive ecosystem.