About this role
Stellenbeschreibung <div><div><div><div><div><div><div><div><div><div><p><span style="font-family:Verdana, Geneva, sans-serif;">Millions of people see our ads. Visit our landing pages. Browse our products. Add them to their carts.</span></p><p><span style="font-family:Verdana, Geneva, sans-serif;"><strong>Your job is to turn more of them into customers.</strong></span></p><p><span style="font-family:Verdana, Geneva, sans-serif;">In just four years, Pammys has grown to more than <strong>1 million customers</strong>. Today, over <strong>150 employees</strong> are working to turn Pammys into an international footwear brand.</span></p><p><span style="font-family:Verdana, Geneva, sans-serif;">At our scale, even small improvements in conversion rate can have a significant impact on revenue.</span></p><p><span style="font-family:Verdana, Geneva, sans-serif;">That’s exactly why we’re building CRO as a dedicated function.</span></p><p><span style="font-family:Verdana, Geneva, sans-serif;">We’re looking for a <strong>Head of CRO – Conversion Rate Optimization (m/f/d)</strong> to systematically analyze, test, and optimize the entire customer journey across our online stores.</span></p><p><span style="font-family:Verdana, Geneva, sans-serif;">From the first landing page to PDP, cart, and checkout.</span></p><p><span style="font-family:Verdana, Geneva, sans-serif;">You’ll have high traffic volumes, large amounts of data, and the ability to test quickly.</span></p><p><span style="font-family:Verdana, Geneva, sans-serif;"><strong>No optimization based on gut feeling.</strong></span></p><p><span style="font-family:Verdana, Geneva, sans-serif;">You develop hypotheses. You test. You measure. You learn. You scale what works.</span></p><p><span style="font-family:Verdana, Geneva, sans-serif;">And you’re not optimizing for the highest possible conversion rate alone.</span></p><p><span style="font-family:Verdana, Geneva, sans-serif;"><strong>You’re optimizing for profitable growth</strong></span></p></div></div></div></div><div><br></div></div><div><br></div></div></div></div><div><div><div><div><div><br></div></div></div></div></div></div></div><div><div><div><br></div></div><div><div><div><div><div><div><br></div><div><br></div><div><div><div><br></div><div><div><div><br></div></div><div><div><div><br></div></div></div></div></div></div></div></div></div></div></div></div> Deine Aufgaben <div><div><div><div><div><div><div><div><ul><li style="font-family:Verdana, Geneva, sans-serif;">Build and own our entire <strong>CRO strategy, including the testing roadmap, prioritization, and reporting</strong></li><li style="font-family:Verdana, Geneva, sans-serif;">Design and manage <strong>A/B and multivariate tests</strong> across landing pages, PDPs, cart, and checkout</li><li style="font-family:Verdana, Geneva, sans-serif;">Analyze our <strong>customer journey and funnels</strong> to identify the biggest conversion opportunities</li><li style="font-family:Verdana, Geneva, sans-serif;">Develop and optimize <strong>landing pages for Meta, TikTok, influencer campaigns, product launches, and other campaigns</strong></li><li style="font-family:Verdana, Geneva, sans-serif;">Optimize <strong>offers, bundles, pricing, and promotional mechanics</strong> for both conversion and contribution margin</li><li style="font-family:Verdana, Geneva, sans-serif;">Use <strong>GA4, heatmaps, session recordings, surveys, and customer data</strong> to develop data-driven hypotheses</li><li style="font-family:Verdana, Geneva, sans-serif;">Closely connect <strong>ads, hooks, landing pages, products, and offers</strong> together with Performance Marketing, Creative, and Product</li><li style="font-family:Verdana, Geneva, sans-serif;">Build a robust <strong>experimentation framework</strong> with statistically valid tests and clearly documented learnings</li><li style="font-family:Verdana, Geneva, sans-serif;">Over time, build and lead your own <strong>CRO team</strong></li></ul></div></div></div></div><div><br></div></div><div><br></div></div></div></div><div><br></div> Dein Profil <ul><li style="font-family:Verdana, Geneva, sans-serif;">At least <strong>4 years of experience in CRO, Growth, or E-Commerce Optimization</strong>, ideally within a fast-scaling DTC or consumer brand</li><li style="font-family:Verdana, Geneva, sans-serif;">Proven CRO success with measurable <strong>conversion or revenue uplifts</strong> that you personally owned</li><li style="font-family:Verdana, Geneva, sans-serif;">Deep understanding of <strong>Shopify, e-commerce funnels, PDPs, landing pages, and checkout</strong></li><li style="font-family:Verdana, Geneva, sans-serif;">Strong experience with <strong>A/B testing and experimentation tools</strong></li><li style="font-family:Verdana, Geneva, sans-serif;">Confident using <strong>GA4, heatmaps, session recordings, and web analytics</strong></li><li style="font-family:Verdana, Geneva, sans-serif;">Solid statistical understanding of <strong>significance, sample sizes, and test duration</strong></li><li style="font-family:Verdana, Geneva, sans-serif;">Strong instinct for <strong>UX/UI, copy, offers, and consumer psychology</strong></li><li style="font-family:Verdana, Geneva, sans-serif;">Good understanding of <strong>unit economics, contribution margin, and profitability</strong></li><li style="font-family:Verdana, Geneva, sans-serif;">Ability to challenge Performance Marketing and Creative from a CRO perspective, with a strong understanding of <strong>Meta and TikTok traffic mechanics</strong></li><li style="font-family:Verdana, Geneva, sans-serif;">SQL, BI tools, or technical Shopify knowledge are a strong plus</li><li style="font-family:Verdana, Geneva, sans-serif;">Extremely data-driven and structured, while maintaining a highly <strong>hands-on approach</strong></li><li style="font-family:Verdana, Geneva, sans-serif;">You don’t just want to analyze. You want to <strong>test, execute, and deliver measurable results</strong></li></ul> Deine Vorteile bei Pammys <ul><li style="font-family:Verdana, Geneva, sans-serif;"><strong>Massive Leverage:</strong> Even small CRO uplifts have a direct commercial impact at our traffic scale</li><li style="font-family:Verdana, Geneva, sans-serif;"><strong>Ownership:</strong> Build CRO at Pammys as a dedicated function from the ground up</li><li style="font-family:Verdana, Geneva, sans-serif;"><strong>Testing at Scale:</strong> High traffic volumes allow you to generate reliable test results and learnings faster</li><li style="font-family:Verdana, Geneva, sans-serif;"><strong>Direct Impact:</strong> Your work can be measured directly in conversion, revenue, and contribution margin</li><li style="font-family:Verdana, Geneva, sans-serif;"><strong>Team Building:</strong> Build and develop your own CRO organization over time</li><li style="font-family:Verdana, Geneva, sans-serif;"><strong>Speed:</strong> Short decision-making paths and close collaboration with Performance, Creative, and Product</li><li style="font-family:Verdana, Geneva, sans-serif;"><strong>Benefits:</strong> Attractive compensation, public transport subsidy, and corporate benefits</li></ul>