About this role
Are you a strategic marketer who enjoys turning ideas into action and driving measurable commercial impact? At Karsten International, we are looking for a hands-on Senior Marketing Manager to strengthen and elevate our B2B marketing capabilities. In this role, you will be responsible for developing and executing data-driven marketing strategies that increase brand visibility, generate qualified B2B leads, and optimize sell-through performance. You will work closely with Buying, Sales, and Product teams, acting as the connecting link that ensures alignment across the entire commercial cycle. Your responsibilities include: Develop and execute B2B marketing strategies by using channels such as social media, content, CRM, email campaigns and lead generation to build brand awareness and attract new business customers. Own and improve the Buying-to-Sales conversion cycle by connecting Buying and Sales teams from a marketing perspective, making sure marketing insights, campaigns and commercial plans flow through effectively and translate into actual sell-through. Manage the B2B Trade Calendar by planning ahead and coordinating trade fairs, customer events and key commercial moments so everything is prepared on time and runs smoothly. Improve the B2B website and webshop by looking at user behaviour, identifying friction points and applying UX/UI improvements that help customers find products and convert more easily. Prepare and support key Buying and commercial meetings by creating clear materials such as playbooks, sales sheets and presentations that help teams make better decisions and sell more effectively. Use data and insights from campaigns, customers and webshop performance to spot opportunities, improve marketing activities and increase conversion and ROI over time.