About this role
About FoodLabs FoodLabs is Europe’s leading early-stage VC and venture studio, backing founders who are shaping the future of food, health, and wellness . We believe the next wave of consumer companies will redefine nutrition, metabolic health, and preventative wellness , which is why we backed companies like reformed, ahead, Holy, and the Sanity Group. Why This Is A Unique Opportunity We’re looking for a hands-on Co-Founder & CMO/Performance Marketeer to scale our oral care/beauty brand, own growth end-to-end, and become the third founding pillar alongside Operations/Finance/Product and Brand/Organic Marketing. We sit at an intersection no one else owns: microbiome science combined with beauty and fun. The big incumbents are clinical. We are building a love brand with viral products on cleaner formulations, developed with our dentist to deliver visible results. Your job is to turn that into a repeatable, profitable scaling engine and take us from early product-market fit to serious, sustainable revenue. What You’ll Own Paid Acquisition: Scaling paid engine across Meta, TikTok, Google, managing new CAC, ROAS, and payback as spend scales. Creative Velocity: Produce and iterate on hook-driven ad creatives, running a fast, rigorous testing loop across angles, faces, and concepts. Conversion & Landing Pages: Optimize high-converting landing pages and the entire on-site funnel, mapping and refining each stage of the customer journey. Retention & Lifetime Value: Drive repeat purchase and LTV through email, loyalty, and post-purchase flows. Organic & SEO: Build compounding, lower-cost growth through SEO and AI search optimization (GEO/AEO), covering keyword research, content, and technical SEO. Measurement: Establish clean data attribution and KPI tracking, run incremental tests, and turn performance insights into the next round of creative and product bets. Product Roadmap: Co-shape what we build next, viral-ready launches, not just how we market them. 0-to-1 Ownership: Take full ownership of the growth function, build the growth team, and carry real upside and risk. What You Need to Succeed Proven DTC Builder: Scaled a consumer/DTC brand from early traction to 7-figure monthly revenue, ideally in beauty, personal care, wellness, or FMCG. Hands-On Paid Expertise: Owned Meta, TikTok, and Google end-to-end. Created high-performing creatives, optimizing rigorously, and managing meaningful budgets at profitable ROAS. Data-Driven & Fast: Managed CAC/LTV/ROAS and full-funnel attribution at scale, paired creative strategy with hard numbers, and moved with an extreme bias to speed. Founder Mentality: Entrepreneurial mindset with the ability to move fast, test, iterate, and solve challenges directly. Language Advantage: Fluent in English and German. Ready to turn a viral-ready brand into a scaling machine? Apply now and help us make our care brand become the next beauty brand people are obsessed with.