About this role
About FoodLabs FoodLabs is Europe's leading early-stage VC and venture studio, backing founders who are shaping the future of food, health, and wellness . We believe the next wave of consumer companies will redefine nutrition, metabolic health, and preventative wellness, spanning everything from new supplement formats and longevity-focused nutrition to better-for-you convenience foods, beauty, and pet wellness. Why This Is A Unique Opportunity Pet care is a multibillion-euro category, and it is wide open for reinvention. Dogs are family, yet most of what sits on the shelf is old, secretive, and built for a different generation of owners. We are looking for a brand-first Co-Founder to build and scale a category-defining premium dog brand in DACH , alongside a strong operating founder, and take on the incumbents for the next generation of dog owners. The founder owns product, supply chain, operations, finance, and fundraising. You own the other half: brand, marketing, and go-to-market. Together you will build a brand dog owners identify with and love, from the logo to the everyday moments, and win their trust where today's brands fall short. This is a true day-one, 0-to-1 founding-team role with full equity, backed by FoodLabs with pre-seed funding, operational support, and hands-on expertise in marketing, hiring, GTM, brand building, and product development. You will have access to a world-class network of founders and experts in nutrition, health, and consumer goods. Your Role as Co-Founder Build the brand from zero : a brand dog owners identify with and love, from the logo and visual world to the voice and the everyday moments that matter Create demand and growth : prove demand, find profitable acquisition channels, and lead go-to-market and launch Own social and community : TikTok and Instagram, content, influencers, and a real community of dog owners Keep the dog owner's voice at the center : feed customer insight straight into product and brand What You Need to Succeed Consumer Startup Experience: proven track record building and scaling consumer brands, ideally in DTC pet, food, health, or wellness, including at least one product launch from zero Brand & Marketing DNA: strong skills in brand storytelling, content, social, and community-driven growth, with a feel for premium brand taste and the target audience Hands-On Execution: entrepreneurial mindset, able to move fast, test, iterate, and solve challenges directly, pre-launch Commercial Sense: comfortable with unit economics (CAC, LTV) and owning a marketing budget Market Fit: first-hand experience of the DACH market, fluent in German and English What We Offer A rare chance to build the next big consumer brand for dogs , with full co-founder equity from day one A de-risked journey : pre-seed capital, operational and talent support, and the full FoodLabs ecosystem behind you Hands-on support across product, hiring, and go-to-market to help you move faster Access to a world-class network of founders and experts in consumer, nutrition, and pet Ready to build a pet brand owners actually love? Apply now and help shape the future of pet care.