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Regional Digital Communication Specialist @ Coface

Bengaluru, Karnataka, INOnsiteFull-timeJob reference REF2399N
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About this role

MISSION :

This position will be responsible for driving organic traffic growth, improving website rankings, optimizing content for search engines and AI-driven search experiences, and leveraging data to improve digital performance.

MAIN RESPONSIBILITIES:

SEO Strategy & Execution

Develop and implement on-page, off-page, and technical SEO strategies.Conduct keyword research and search intent analysis.Monitor and improve website rankings, organic traffic, and conversions.Content SEO & GEO Optimization

Create and optimize content strategies aligned with SEO and GEO (Generative Engine Optimization) best practices.Optimize content for both traditional search engines and AI-powered search experiences.Develop AI-search-friendly FAQs, knowledge content, topic clusters, and entity-based content structures.AI Tools & Automation

Use AI tools to enhance content research, optimization, and SEO workflows.Leverage tools such as:CopilotClaudeGeminiAnalytics & Reporting

Monitor website performance using:Google Search ConsoleGoogle Analytics 4 (GA4)Google Tag ManagerTrack keyword rankings, traffic trends, CTR, impressions, engagement metrics, and conversions.Analyze competitor performance and identify opportunities for growth.Technical SEO

Manage crawl issues, indexing, Core Web Vitals, redirects, and website health.Monitor website performance and page speed optimization

We are looking for an experienced SEO Executive with 5+ years of hands-on expertise in search engine optimization, content-driven SEO strategies, and emerging AI-powered search optimization techniques. The ideal candidate should have strong knowledge of traditional SEO, content optimization, Generative Engine Optimization (GEO), analytics, and AI tools that enhance search visibility and performance.

Must Have:

5+ years of proven SEO experience.Strong understanding of search engine algorithms and ranking factors.Expertise in:Google Search ConsoleGoogle Analytics 4Google Tag ManagerKeyword research and competitive analysisHands-on experience with content optimization and SEO content strategy.Knowledge of GEO (Generative Engine Optimization) and AI-driven search visibility.Understanding technical SEO concepts.Strong analytical and reporting skills.Preferred Tools

SEMrushAhrefsGoogle Search ConsoleGoogle Analytics 4Looker StudioMicrosoft CopilotPreferred Candidate Profile

Experience working in agency or in-house digital marketing teams.Proven success in scaling organic traffic and lead generation.Demonstrated experience with AI-powered content optimization.Up-to-date knowledge of SEO, GEO, and AI search trends.Key Competencies

Data-driven decision makingStrong analytical mindsetGood communication skillsContent planning and optimization expertiseProblem-solving abilitiesAdaptability to evolving AI search trends Hybrid working model after the first monthGreat place to work: central and modern office Opportunities to learn: budget every year for training, languages platform, e-learning platform, dedicated development program…Career opportunities: Opportunity to build your career (both locally and internationally) in a large global company, one of the world leaders in its fieldHealth care

Skills

Communication - 028OtherExecutiveInsurance

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