About this role
A data-driven role for someone who enjoys "disassembling" CRM, tuning leads, finding connections in data, and improving sales pipeline performance.
It's not about marketing or creating campaigns - it's about making sure the right data leads to the right business results.
Your mission
Your mission will be to set up, manage and continuously improve a data-driven lead management system.
You will work in CRM, analyze lead quality, find weak spots in the pipeline and ensure that salespeople and the call center receive relevant and actionable opportunities.
Key responsibilities
📊 Lead Management & CRM
Lead management across channels (call center, sales, web, campaigns)Working with CRM data – segmentation, scoring, qualitySetting up and optimizing lead forwarding to salespeople📈 Data & analysis
Conversion analysis – what works / what doesn’tIdentifying weak points in the pipelineProposal of specific changes (not just reporting)⚙️ Optimization and systems
Improving processes with dataImplementing automation and AI (scoring, enrichment, prioritization)Finding more effective ways to work with leads🤝 Cooperation with business
Daily contact with the store and call centerVerifying lead quality in practiceShifting towards data-driven decision-making✅ How do we recognize success
Marketers trust leads and want themWe know exactly where quality business comes fromCRM is not a "data graveyard", but a business management toolLess waste, more conversionData influences decision-making✅ Important note
This role is not a creative marketing role.
You will not create campaigns or content. 👉 Success = lead quality, conversions and business impact.
Your profile – must have
Experience in B2B lead management, marketing operations, sales operations or sales enablementStrong analytical and data-driven thinkingPractical experience with CRM systems (Salesforce, MS Dynamics, HubSpot, Centrix, etc.)Interest in modern technologies and the ability to meaningfully use AI in businessAbility to collaborate with business and argue based on dataFluent Czech English at a very good level, daily communication with the region in English.Your profile - Nice to have
Experience with marketing automationPractical work with AI tools in marketing or salesOrientation in complex B2B sales cyclesExperience in an international or matrix environmentWho are we looking for?
You are curious about new tools, but at the same time pragmaticCan you say: "This lead is not of sufficient quality"You're not chasing buzzwords, but real impactYou enjoy building and improving systems, not just execution A newly created role with real influence on the functioning of the companyClear agreement – first year fixed-term contract, then extension based on results. Transparent conditions from the start.Opportunity to shape Coface's approach to lead management, data and AI in CZ and SKClose cooperation with business management and managementStable international environment with room for innovationA small team, experts in the field – no anonymous corporation, but an environment where we know each other by name.Flexibility + extra time off. 25 days of vacation + 5 extra days off.Career growth across the Coface group – a great opportunity if you are attracted to an international environment.Practical benefits – meal voucher flat rate, pension insurance contribution, Cafeteria, Multisport card, advantageous O2 tariffs (for you and your loved ones), company breakfasts and events.Laptop, company phone, company plan.