About this role
Build CareSet’s brand identity by consistently and reliably executing on our marketing strategy. Shape our voice in the industry with prospects, clients, media and the general public. Be the first touchpoint and the face of the company to third parties and embody the CareSet brand in your interaction with them. Take small things off our plate so the rest of the CareSet team can focus on highest-value activities and better achieve company goals. Ensure travel is planned in advance to minimize cost and maximize effectiveness. Solve problems before they become problems.
With you at the helm, marketing will become more than goals written on a whiteboard that we try to find time to get to. We will know that when we write something down, it will get done thoughtfully and in line with CareSet’s identity and long-term vision. With you doing the small things that make a big difference on the administrative side, employees will be able to focus on highest-value activities with the knowledge that their schedules are filled with relevant, high priority meetings and that the time, place and contact information are accurate and complete with the appropriate background context to achieve the meeting goal. Inbound leads will be greeted with a friendly, professional voice that is responsive to their needs, and the logistical aspects of the company will happen like clockwork.
Our company is growing quickly and there’s lots of room for advancement. This is the fastest path to a senior marketing role.
Outcomes:
Contribute to the overall marketing strategyCreate marketing and sales collateralEstablish consistency in messagingHelp maintain our websitesManage social media campaigns on Twitter and LinkedInRespond to all scheduling requests within 2 hours. Provide information to enable meetings to be scheduled with minimal back and forthRespond to all third party communication within 1 business dayQualify sales prospects and insert into sales pipeline within 1 business day of inbound lead or handover from sales teamBook travel according to each individual’s preferences 2 weeks in advance (when advance travel is possible, which saves a huge amount of money) and as quickly as possible when travel plans change unexpectedlyInitiate decisions on conference attendance to solidify plans 1 month in advanceOrder lunches and cool swag, ensure office supplies are in stock and manage other logistical details as needed to ensure smooth operation of the businessDecline unnecessary requests/demands for time with grace
2-3 years marketing experienceCommunicate effectively in writing and by phoneExpert at social media and websites, especially Twitter and LinkedinBe willing to photoshop the CEO’s head onto anyone else’s body upon requestWork well with designersPrioritizes ruthlesslyHighly efficientStrong attention to detailProfessional and friendly demeanorPersistentComfortable working with technology
Compensation: $48k+